LOS ANGELES – Moinstall, an ad tech brand under Etoron based in Vancouver, Canada, launched a TV and mobile integration platform that allows native ads in TV Viewing experience and for capabilities to make products and contents shown on the TV show available to viewers for purchase immediately.
Partnering with WeChat, one of the biggest mobile communication platforms in China, and INTV, Moinstall’s platform is now powering some of the most successful shows in China for different purposes including, but not limited to:
- integrating pure native ads to TV audience through TV to mobile experience
- Reporting and analysis of viewers without compromising user identity for advertising effectiveness, TV ratings or content analysis
- intimate and measurable engagement of TV audience with content and content creators
- providing capabilities to make the products and contents from TV shows available to consumers as soon as products are shown or played on TV
How many times have you seen a dress being worn by one of the actresses and not know where that came from? How many times have you heard a song being played and not know who sang it let alone purchase it? How many times have you seen a beautiful resort being used as a location in a TV show and not know how to book it?
Sandy Shen, co-founder of Etoron, said, “We started out purely as a mobile advertising platform but consumer behavior directed us beyond advertising towards multi-screen integration and even further into new media. There is so much research about how consumer experience spans through different screens but this is the first system that directly links TV and the audience.”
Moinstall is a Private Marketplace (PMP) solution provider that benefits consumers, publishers and advertisers. Their platform could change the way smaller businesses and independent musicians reach the market. They could also change how TV audience discovers new products. Advertisers will get more accurate engagement of their consumers and publishers can get more accurate feedback from their audience.
Moinstall (www.moinstall.com), an Etoron Service Brand, offers private ADN/PMP solutions for both advertisers and publishers, especially for new medias. They are aiming to use their enhanced BI solution to guide businesses in making better business decisions. They have offices in Canada, US, China, and Europe.