Publishers Control & Customize the Full Audience Experience Using New Self-Serve ConvertMedia Studio
New York, NY – ConvertMedia, the high impact breakthrough video ad solution for publishers and a leading outstream video SSP, today announced the launch of ConvertMedia Studio, the industry’s first DIY platform giving publishers an easy hands-on tool to manage and customize every facet of audience experience for each video ad format. Publishers choose from a full range of units with multiple size and location options. Appearance, behavior and ad settings can be quickly tailored from a list of options such as auto-play, sound, detachability and skippability.
“Our goal is to elevate and simplify the entire process of content monetization for all publishers by providing advanced technologies that not only improve but also streamline the growing complexity and amount of time required to maximize revenue,” notes ConvertMedia CEO and founder Yoav Naveh. “Equipping publishers with the industry’s first self-serve platform for customizing user experience parameters and revenue goals via our Studio is the logical next step in that process. By delivering publishers the freedom to choose the cost for each experience, we support them in rethinking how audiences engage with their site to deliver a variety of viewing moments unique to their content pages.”
ConvertMedia provides an extensive portfolio of breakthrough outstream video ad formats designed with publishers, advertisers and consumers in mind. Viewer experience can be optimized for each unit by adjusting audio settings, viewability conditions and site interactions. Customizable video ad formats include:
- Inline Desktop
Popular format appears within text-based content at the top, bottom, middle or right rail of the page. Detach option lets the user scroll while completing the video view in the bottom rail. Offers skippable, pausable, and audio controls.
- Slider
Ready-for-action auto-play format is available in small, medium and large sizes that “slide in” from the bottom right or left corner after the page is fully loaded. Features include a mix of content and ads with full audio and exit controls.
- Interstitial
Desktop or mobile video ad unit appears on a given page after a set time (on page). When the view is completed (after 15 seconds) or if the user skips the ad, the page navigates back to the destination URL.
Publishers use ConvertMedia to increase quality video inventory and revenue opportunities at scale.
About ConvertMedia
Founded in 2008, ConvertMedia is a leading Outstream video sell-side platform (SSP) with an extensive portfolio of breakthrough video ad units. Earlier this year, the company received the Red Herring Top 100 North America Award and was recognized as a Trendsetting Product for 2016 by Econtent Magazine. ConvertMedia has added more than 100 premium publishers to their platform since 2015 including Daily Beast, Tribune, American Media Inc., Salon, Curse, The Guardian, and Penske, among others. ConvertMedia is headquartered in New York, with R&D in Tel Aviv and Bangalore, and offices in Spain and London. For more information visit: www.convertmedia.com.
