ad:tech New York Revitalizes Mission to Connect Advertising and Marketing Technology’s Top Minds on Future Innovation

20th anniversary sparks complete transformation of flagship event—ushering the next generation of advertising, marketing and media technology

NEW YORK – ad:tech New York 2016, the original industry authority for advertising, marketing and media technology, announced a milestone re-launch of its signature New York City event. Honoring its 20th anniversary and ringing in a new era of innovation, ad:tech will revitalize its mission to connect marketing’s most creative thinkers with the coolest technologies in the world.

“This is an incredibly exciting time for the entire ecosystem of brands, agencies, publishers and tech providers to converge at our New York show”

Taking place November 2-3, 2016 at the Javits Center, ad:tech will bring together more than 5000 ad:tech believers, practitioners and innovators from around the globe. Tapping into ad:tech’s roots as the industry’s first and only show to exhibit what’s new and what’s next, the event’s theme, “Shift, Experience, Reimagine” calls to action marketing and media leaders across Video, Virtual Reality, Augmented Reality, Wearables, IoT, Connected Auto, Media, Retail and Analytics. The content and tech experiences that will drive the show shine a light on the most active, engaged consumer that marketers have ever seen and provide powerful business solutions with those consumers’ lifestyles and need states at center stage.

“This is an incredibly exciting time for the entire ecosystem of brands, agencies, publishers and tech providers to converge at our New York show,” said Eric Pierrejean, Managing Director of Digital and Retail at Comexposium, ad:tech’s parent company. “ad:tech was the original gathering for gauging our progress and venturing onto bold new horizons. For the ad:tech 20th anniversary, we are getting back to that and raising the bar even higher. Never before have so many revolutionary ideas been within the realm of possibility, and this event represents a renewed commitment to encapsulating and doing business in that spirit.”

ad:tech also is pleased to preview the first set of keynote speakers, industry luminaries and change makers such as Rishad Tobaccowala, Chief Strategist and member of the Directoire+ of Publicis Groupe, Guy Primus, Co-founder and CEO of The Virtual Reality Company, and Laura Henderson, head of Global Content & Media Monetization at Mondelez International, along with others who will lead the conversation at the show.

“We are clearly living in a disrupted age. An age where the successful companies must start with a fresh sheet of paper and re-imagine their business models, their organizations and the way they partner,” said Tobaccowala. “The new ad:tech is well timed to harness the enthusiasm for the kind of tech innovation now possible in marketing and advertising and help the inspired in attendance chart a powerful course forward for all of us.”

Primus agreed, “While we are in the early days of Virtual Reality, we see an incredible opportunity for brands to embrace VR and AR technologies to enable organic brand engagement in the context of immersive experiences. It will be fantastic to meet again as a community to talk about reaching both the early adopters and critical mass of VR consumers that will be drawn to the medium in 2016 and 2017.”

New Initiatives Include:

  • The industry’s most highly coveted keynote speakers from all walks of advertising and marketing technology
  • Re-worked interactive panel and fireside formats
  • More intimate curated and fully experiential expo floor showcasing only the best-in-class and award-winning solution providers and sponsors
  • Continual networking as the expo floor, main stage, session rooms and VIP Lounge are all adjacent and carefully integrated for maximum connectivity
  • Innovation everywhere, including a startup competition between best U.S. local eco-systems, exciting new solutions showcase and an intensified innovation zone

More Information:

To submit an RFP, please contact Seb Crookall-Nixon: seb@catalystsf.com.

About ad:tech

ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Several annual events around the world deliver immersive education through keynote speakers, timely topic-driven panels and hands-on workshops as well as showcase the latest products and solutions to help deepen understanding and create new ideas that will drive innovation. Attendees leave ad:tech inspired by what’s new and what’s next, armed with the tools and techniques they need to shift and re-imagine their own businesses. For more information, visit www.ad-tech.com. Follow @adtech on Twitter

About Comexposium:

The COMEXPOSIUM Group, one of the world’s leading event organizers, is involved in more than 170 B2C and B2B events across 11 different sectors, including IT, security, digital, high-tech, food, agriculture, fashion, construction, optics and transport. Comexposium hosts more than 3 million visitors and 45,000 exhibitors around the world.

Comexposium operates across 30+ global economic growth zones, such as: Algeria, Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Korea, Monaco, Netherlands, New Zealand, Philippines, Qatar, Russia, Singapore, Spain, Thailand, Turkey, UAE, UK, USA.