Dynamic content collaboration at flagship event spotlights innovation in yet another form as audience led “music discovery” takes center stage at November show
NEW YORK – ad:tech New York 2016, the original industry authority for advertising, marketing and media technology, announced its debut collaboration with musical.ly, the world’s fastest growing video social network, who will feature prominently at the November show at Javits Center in New York City. The reveal is yet another creative highlight on ad:tech’s revamped agenda, as the November 2-3 show re-launches its mission to connect marketing’s most creative thinkers with the coolest technologies in the world and rings in a new era of innovation.
“We are thrilled to partner with musical.ly, a company that perfectly captures the spirit of our ad:tech assembly”
In addition to other surprises in store for the ad:tech community, musical.ly will keynote from center stage on November 2. Along with their creative agency Collab, the musical.ly team will conduct live user interviews and interactive demos, bringing to life the story of how the app evolved into the platform it is today. Its origins were as a music-video app, but musical.ly now boasts over 130 million users who make over 10 million videos per day across various genres.
“As new users join musical.ly at a remarkable rate, it’s a great time to team up with ad:tech New York,” said Alex Hofmann, President, North America. “The ad:tech community is comprised of forward-thinking creatives who are driven to understand how musical.ly collaborates with brands and studios to help forge successful partnerships. We’re excited to share musical.ly‘s story in such an interactive way and look forward to bringing our platforms to brands and their agencies at ad:tech New York 2016.”
“We are thrilled to partner with musical.ly, a company that perfectly captures the spirit of our ad:tech assembly,” said John Durham, General Manager for ad:tech New York. “As a community of makers and innovators across social, mobile, video, IoT, VR, AR—you name it—this scale of innovation is something we all believe represents the future, in many ways… the future interrupted. So, these are the kinds of experiences we’ll be sharing in November, at every turn.”
Updates to the agenda will continue over the course of the next few weeks, as the ad:tech team announces additional bold programming and executions with media partners and major industry associations, who are together curating the community’s innovation agenda.
For More Information:
- Updated agenda
- Information on the expo floor features
- Register for ad:tech New York here
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Founded in 2014, by creator Alex Zhu and longtime friend, Luyu Yang, musical.ly is a video social network for creating, sharing and discovering short music videos. Every day, millions of teens use musical.ly as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app celebrates creativity with videos recorded in 15 seconds or less and shared across the musical.ly community. More than half of U.S. teens are users of musical.ly. Since first being made available in October 2014, musical.ly has hit #1 in the iOS App Store for free apps in 20 countries – including the United States. In June of 2016, musical.lyreleased its breakout livestreaming platform live.ly, which provides the musical.ly community with a broader canvas on which they can express themselves. Immediately following its official launch, live.ly began trending and hit the number one spot in 8 countries in the iOS app store.
Collab is a leading digital content studio and network for multi-platform talent. With offices in Los Angeles and Korea, Collab represents billions of views per month across the major social video platforms, and partners with hundreds of top social media influencers. From providing talent development, rights management services, in-house production support, and brand integrations, Collab has paved the way for mobile video creators to pursue social media entertainment as a professional career. Their roster of brand clients includes Coca-Cola, M&M’s, Dunkin’ Donuts, Amazon, and BallPark. Collab has produced original projects for television networks including the History Channel, Spike, and CMT, and digital series for Spotify and Hearst. For more information, visit collabcreators.com.
ad:tech is the original industry authority for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Several annual events around the world deliver immersive education through keynote speakers, timely topic-driven panels and hands-on workshops as well as showcase the latest products and solutions to help deepen understanding and create new ideas that will drive innovation. Attendees leave ad:tech inspired by what’s new and what’s next, armed with the tools and techniques they need to shift and re-imagine their own businesses. For more information, visit www.ad-tech.com. Follow @adtech on Twitter
The COMEXPOSIUM Group, one of the world’s leading event organizers, is involved in more than 170 B2C and B2B events across 11 different sectors, including IT, security, digital, high-tech, food, agriculture, fashion, construction, optics and transport. Comexposium hosts more than 3 million visitors and 45,000 exhibitors around the world.
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