AdBuilder provides brands and agencies an efficient, scalable and self-service tool to create GumGum’s highly engaging ad units without incurring any design fees
SANTA MONICA, Calif. – GumGum, the leading computer vision platform for marketers, announced the launch of AdBuilder, an easy-to-use online portal enabling brands to customize, setup, edit and launch In-Image and In-Screen ads in a matter of minutes. AdBuilder requires no previous coding or design experience, making it an ideal platform for marketers of all backgrounds to use. Additionally, marketers can export content created on the platform to be served via third-party trading desk partners.
.@GumGum Announces AdBuilder for Agencies and Brand Marketers To Create Customized Ad Units
“As we’ve seen the growth of our advertising business across programmatic channels, we knew it would be important to allow partners to be able to quickly create our unique ads and launch campaigns seamlessly,” said Ophir Tanz, CEO, GumGum. “Creating a tool that balances the importance of high impact creative design and simplicity was crucial in the launch of AdBuilder so that anyone could build a GumGum ad.”
Over 20 different marketers and agencies were given access to GumGum’s beta version of AdBuilder, with over 400 customized ads created. “The ability to create eye-catching ads is a key factor to any campaign’s success,” said Katherine Broyles, digital project manager, Click Here Labs, a division of The Richards Group. “The design process to create custom, rich media units, such as the ones GumGum serves, can take a substantial amount of time to create and execute. AdBuilder reduces this creation time tremendously for us, and we’re able to produce high-quality, custom content in a quick and efficient manner.”
With the announcement of AdBuilder, GumGum continues to build upon its technology to serve its loyal partnerships of more than 2,000 publishers and relationships with over half of AdAge’s top 100 brands. The company has a global reach of 600 million unique views and raised $26M in financing from Morgan Stanley Expansion Capital in 2015.
About GumGum
GumGum is a leading computer vision company with a mission to unlock the value of every online image for marketers. Its patented image-recognition technology delivers highly visible advertising campaigns to more than 400 million users as they view pictures and content across more than 2,000 premium publishers.
Founded in 2007, GumGum invented the in-image advertising category and is used by the majority of Fortune 100 companies. GumGum ads consistently achieve an 81% viewability rate and deliver 10 times better engagement than traditional display options, while still prioritizing high-quality inventory, brand safety, and user experience. The company also offers GumGum Visual Intelligence, a real-time visual listening platform that helps brands identify and activate online pictures relevant to them, as well as engage their top influencers on social media.
