Mobile and paid search unite to target on-the-go consumers
London – Marin Software Incorporated (NYSE: MRIN), a leading provider of cross-channel, cross-device, enterprise marketing software for advertisers and agencies, released its forecasts on retail paid search and mobile performance for Q4 2016.
Marin’s research predicts:
● 40% of all shopping ad spend will be on a smartphone
● 37% of paid search clicks will be on shopping ads
● Social clicks and spend share are expected to plateau and remain at current levels
The research results, published in The State of Shopping Ads: 2016 Cross-Channel Marketing Report, are based on analysis of month-by-month variations in advertising behaviour, factoring in seasonal shifts, to forecast digital retail advertising strategy in December 2016. In addition, Marin sampled the Marin Global Online Advertising Index, to analyse a representative set of enterprise retailers spending over $100,000 per month on Google and Bing text ads and Product Listing Ads (now called Shopping Ads).
“As publishers like Google and Facebook continue to innovate with new formats and features, retail advertisers stand to gain new audiences and sources of revenue,” said Tom Bailey, regional vice president at Marin Software. “Consumers benefit from this approach by advertisers; not only is the online shopping experience more tailored to them than ever before, but in a mobile world, they can now easily click during the moments that matter most to them.”
The research results, actionable analysis, and key takeaways for the upcoming 2016 shopping season are published in The State of Shopping Ads: 2016 Cross-Channel Marketing Report.
About Marin Software
Marin Software Incorporated’s (NYSE: MRIN) mission is to give advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world’s largest publishers. Marin provides industry leading enterprise marketing software for advertisers and agencies to measure, manage, and optimise more than $7.8 billion in annualised ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users’ search, social, and display interactions. Headquartered in San Francisco, with offices in eight countries, Marin’s technology powers marketing campaigns around the globe. For more information about Marin’s products, please visit marinsoftware.co.uk.