NEW YORK, NY – Undertone, a division of Perion Network Ltd. (NASDAQ: PERI), and a leader in high-impact digital advertising solutions for brands, today announced the appointment of two former iAd sales team members at Apple — Danielle Rollo and Linda Kessler — to key roles: Vice President of East Coast Sales and VP of Sales, Canada, respectively. Their brand and vertical experience will further drive Undertone’s position as a leader in creative-led, high impact digital brand advertising.
“Danielle and Linda, who each have exceptional expertise in innovation and an in-depth understanding of how to drive significant market growth in their respective regions, are welcome additions to our team,” said Undertone Chief Revenue Officer Mike Pallad. “They’ll each play a crucial role in the next phase of Undertone’s growth in the markets for which they will be responsible.”
Rollo joins Undertone with more than eight years of executive experience rooted in sales and advertising. Previously, she was Apple Inc. Head of Sales iAd, East, where she was responsible for furthering sales performance and focusing on customer retention initiatives while building key customer relationships. Prior to Apple Inc., Rollo lead Live Nation as their Vice President of Digital Advertising and Sponsorship.
As head of Undertone’s Toronto, Canada office, Kessler will focus on driving significant market growth and building strong client relationships. She previously served as the general manager at Apple iAd in Canada and Senior Director, Partner Development at Machinima, one of the world’s largest online video platforms.
Both Rollo and Kessler will be instrumental in the execution of Undertone’s upcoming mobile-first sales and marketing initiatives in North American. They will report to Chief Revenue Officer Mike Pallad, who joined Undertone earlier this year and is also a former Apple Inc. executive, having served as Director of Sales at Apple Music, where he oversaw an array of integral sales, marketing and related client functions.
About Undertone:
Undertone is a leader in high quality, cross-screen digital brand advertising at scale. We build proprietary, cutting-edge solutions for the world’s leading brands, that break through the clutter and truly stand out to create Unmissable experiences. Our innovative, award-winning digital ad formats, coupled with beautifully crafted creative, engage consumers through traditional and programmatic methods on top mobile and desktop properties. Learn more at www.undertone.com.
Undertone is a subsidiary of Perion Network Ltd.
About Perion Network Ltd.:
Perion is a global technology company that delivers high-quality advertising solutions to brands and publishers. Perion is committed to providing outstanding execution, from high-impact ad formats to branded search and a unified social and mobile programmatic platform. More information about Perion may be found at www.perion.com, and follow Perion on Twitter @perionnetwork.
