SourceKnowledge Institute Launches with First Canadian Data Driven Marketing Certification Program

Marketing Professionals to Receive a Comprehensive Performance Marketing Education

MONTREAL, QC – Performance advertising technology company SourceKnowledge announced it has launched a free Data Driven Marketing Certification program, which will be part of the new SourceKnowledge Institute — a self-serve e-learning and platform agnostic interface. The first of its kind in Canada, it empowers enrolled marketers to learn at their own pace.

“Digital marketing has become incredibly complicated, especially with the industry increasingly focusing on measurable performance, and SourceKnowledge Institute’s program will better equip marketers for this changing landscape,” said Patrick Hopf, president and co-founder of SourceKnowledge. “By enrolling, marketers of every skill level will receive a solid understanding of data driven strategy and tactics in order to edge out their competition.”

The Data Driven Marketing Certification program administered by SourceKnowledge Institute focuses on foundational concepts, industry terms, key technologies and industry best practices. The program is divided into six core competencies: Digital marketing fundamentals, measurement and optimization, audience segmentation and analysis, attribution, tag management and macro implementation, ad creative and variant testing models. Each unit was designed by advertising and marketing experts and focuses on both theory and real world applications. Following successful completion of the course material and exam, a certificate is issued to the student to demonstrate their expert level knowledge. The certification also has a LinkedIn badge that can be added to the student’s profile through the SourceKnowledge Institute’s platform.

To register for SourceKnowledge Institute, please visit:

About SourceKnowledge

SourceKnowledge is a leading performance advertising technology company built for data driven marketers. Our full-stack marketing platform, Engage®, gives marketers the tools they need to identify, recapture, convert, and measure high value audiences across any device. We help brands, agencies, app publishers, ecommerce, and SaaS companies to acquire better customers. Deloitte ranked SourceKnowledge as one of the fastest growing companies in the North America Technology Fast 500 in 2014 and 2015. Founded in 2009, SourceKnowledge is headquartered in Montreal with offices in Vancouver and clients around the world.