LinkedIn Launches International MarComms Campaign with John Lewis and ASOS

London, UK – LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members.

The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from LinkedIn members who love their jobs, and more widely on how professionals can get greater fulfilment from their careers. The integrated campaign features dedicated PR, content and social elements that will run from today and throughout October, and will mark the brand’s biggest UK campaign of the year.

The social media element launches today across LinkedIn’s Facebook and Twitter channels in the UK and Germany, with content also hosted on ‘The Way In’ microsite. The UK campaign will include member and recruiter interview videos from ASOS, John Lewis and TFL, and member only focused videos from ASOS, John Lewis and SoundCloud. There will also be a number of 360 degree videos that give a behind-the-scenes look around the ASOS UK headquarters.

‘The Way In’ is part of a wider B2C and B2B campaign looking at what makes people fulfilled in their careers, and will also include comprehensive research conducted across eight markets; the Netherlands, UK, Germany, USA, Canada, France, Australia and Singapore.

Peter Maxmin, Director of Consumer Marketing, EMEA at LinkedIn said: “Being fulfilled in your job plays a big factor in both your personal and professional happiness and development. It seemed natural for us to develop a campaign that inspires professionals to think about what they love about their jobs and how to be more fulfilled in their careers. It’s great to be teaming up with some of the world’s biggest and most recognisable brands to help people find the way into their dream career.”

To find out more about ‘The Way In’ campaign, visit: You can also join the conversation on Twitter using @LinkedInUK #TheWayIn

About LinkedIn

LinkedIn connects the world’s professionals to make them more productive and successful and transforms the ways companies hire, market, and sell. Our vision is to create economic opportunity for every member of the global workforce through the ongoing development of the world’s first Economic Graph. LinkedIn has offices around the world.