NEW YORK – Kargo, the leader in mobile brand advertising, announced the appointment of Samantha Zurek to the role of Regional Vice President, Midwest.
“Kargo’s innovative approach to mobile advertising has always attracted me to the company, and I’m looking forward to working with such a talented team to continue shaping the future of mobile advertising.”
In her new position, Zurek will oversee sales and lead the sales operational teams in the Midwest region. Her years of experience driving digital and convergent advertising efforts will further Kargo’s Midwestern expansion. Zurek will be based in Kargo’s Chicago office and will report directly to Chief Strategy Officer, Doug Rohrer.
Prior to joining Kargo, Zurek was the Regional Vice President of Samba TV where she managed and grew a successful team and was responsible for introducing a new cross-device solution in the Midwest market. Prior to that, she held various positions at leading media companies, including Turner Broadcasting and A+E Networks.
“With more than a decade of experience, Sam has the sales and management knowledge to lead our strategy in the Midwest. At Kargo, we are committed to growing our Midwestern presence without sacrificing the quality mobile ad formats and the customer service that we’re known for, and there is no one better than Sam to lead this charge,” said Rohrer.
Zurek said, “Kargo’s innovative approach to mobile advertising has always attracted me to the company, and I’m looking forward to working with such a talented team to continue shaping the future of mobile advertising.”
Kargo is the only mobile advertising company that not only creates rich-media campaigns for 200+ brands (including Unilever, Procter & Gamble, Verizon and L’Oréal) but also partners with a handpicked network of 70 top publishers (such as Hearst, The New York Times, CBS Interactive, etc.) — reaching an audience that rivals Google and Facebook in terms of scale.
Zurek joins Kargo following a record-breaking year, during which the company exceeded $100 million in revenue, expanded internationally and completed its first major mobile advertising research initiative, Captivate vs. Aggravate.
About Kargo
Kargo is the leader in mobile brand advertising. Bringing together creativity, technology and quality, Kargo empowers advertisers to break convention and build connections with consumers on the most important screen today—the phone. Through our high-end editorial alliance composed of world-class publisher partners, as well as our proprietary advertising automation tools and award-winning creative studio, we enable brands and agencies to reach eight out of 10 smartphone users in the US with memorable, measurable mobile ad experiences. In 2015, Kargo was recognized by Crain’s NY Business as one of the 50 fastest growing companies in New York and by Inc. as one of the 500 fastest-growing companies in the US. Business Insider also ranked Kargo one of the “hottest pre-IPO ad tech startups” in both 2015 and 2016. Kargo employs more than 200 people in New York, Chicago, Dallas, San Francisco, Los Angeles and London.
For more information, visit Kargo at www.kargo.com or @Kargo on Twitter.
