Evaluation Based on Completeness of Vision and Ability to Execute
NEEDHAM, Mass. – Visual IQ, the leading cross channel marketing attribution software provider, announced that the company has been recognized by Gartner, Inc. as a Visionary in the 2016 “Magic Quadrant for Digital Marketing Analytics” research report. The attribution pioneer was evaluated for its capabilities in a variety of domains, such as extensibility, data collection and onboarding, data access, and deployment, and was recognized as a Visionary for completeness of vision and ability to execute.
“used to understand and improve digital channel user experience, and prospect and customer acquisition and behavior, and to optimize marketing and advertising campaigns, with an emphasis on digital channels and techniques.”
Visual IQ’s IQ Intelligence Suite provides brands and agencies with an advertiser-trusted, publisher-agnostic approach for measuring and optimizing cross channel performance. Through its multi-dimensional, algorithmic modeling approach, the Visual IQ platform measures the true impact of an organization’s marketing efforts by identifying the touchpoints that are most effective across the complex customer journey and determining how to best allocate budgets.
Visual IQ believes this recognition is due to its publisher-agnostic approach, the trustworthiness of its attribution metrics and recommendations, and its recent product enhancements, including IQ Envoy for Branding and TV Attribution, which contribute to the overall comprehensiveness of the solution.
Gartner defines digital marketing analytics platforms as applications “used to understand and improve digital channel user experience, and prospect and customer acquisition and behavior, and to optimize marketing and advertising campaigns, with an emphasis on digital channels and techniques.” Visual IQ, which was included as a Niche player in last year’s inaugural Digital Marketing Analytics Magic Quadrant, was positioned the furthest in the Visionaries quadrant in this year’s report for its Completeness of Vision, which is evaluated based on a deep understanding of the industry, product innovation, and marketing, sales, and geographic strategy.
“We feel Gartner’s recognition of Visual IQ as a Visionary in Digital Marketing Analytics speaks volumes to the work we’ve been doing since we started in 2006 to build a robust, innovative and constantly evolving attribution solution for our customers across the globe,” said Manu Mathew, co-founder and CEO of Visual IQ. “We believe our shift from Niche player to Visionary demonstrates we are meeting, and in many cases exceeding, the unique needs of today’s advertisers, and we look forward to continuing to push the boundaries of what’s possible with attribution in the years to come.”
To download the report or learn more about Visual IQ’s advanced attribution solution, visit www.visualiq.com.
The Gartner report referenced in this press release is: “Magic Quadrant for Digital Marketing Analytics” (5 October, 2016) by Martin Kihn, Adam Sarner, Andrew Frank, Christi Eubanks, and Lizzy Foo Kune.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Visual IQ
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution by a leading market research firm four times in a row, won The Drum’s Digital Trading Award for Best Attribution Solution in 2015 and 2016, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, UK, France and Italy, is a member of the Canadian Marketing Association, and sits on the IAB’s Advertising Technology, Data, Public Policy and CFO councils and the Digital Analytics Association’s Standards Committee.