6 CEE countries contributed to winning the top award of the festival
McCann Worldgroup was recognized as “Agency Network of the Year” at the Golden Drum Festival, Central and Eastern Europe’s most prestigious advertising festival for the third time in four years. Last year McCann Bucharest was named agency of the year.
The “Agency Network of the Year” honour is the most important award of the festival and given to the agency with the most cumulative winning points for its entries. This year McCann Worldgroup had a total of 169 points, which included winning 4 Grand Prix, 5 Golden Drums, 9 Silver Drums, with a total of 11 shortlisted campaigns. McCann’s 2016 winners came from 6 countries: Serbia, Czech Republic, Finland, Hungary, Israel and Romania.
The 4 Grand Prix were awarded for the “Lav Popcorn” campaign done by McCann Beograd for Carlsberg Srbija in both Direct and Integrated; the “Big Brother Unboxing” campaign created by McCann Tel Aviv for IKEA won the Content Grand Prix; and in Radio the “GO MONO” campaign done by McCann Worldgroup Romania for Radio XXI.
“Back in 2011 we set ourselves the task of improving the quality of the work in the region. Since then we have consistently delivered results for a wide range of global and local brands with seamlessly integrated multidisciplinary campaigns. In this process we not only managed to step change the quality of the work, but evolved the paradigm in which we operate,” said Adrian Botan, Global Executive Creative Director and President of McCann European Creative Leadership Council. “To win three times the Network of the Year and Agency of the Year in two other years is something to be proud of. Winning is hard, repeating it every year is what amazing agencies do.”
Pablo Walker, President, McCann Worldgroup Europe said, “Under Adrian’s leadership the creative teams in this region have been absolutely committed to delivering work and results that go beyond expectations for our clients. He has developed a creative culture in which excellence thrives and I am delighted to see these efforts rewarded across so many of our Central and Eastern European markets.”
“To be named as the most awarded network at Golden Drum for the third time is an outstanding moment for McCann and all of our agencies across Central and Eastern Europe,” said Rob Reilly, Global Creative Chairman, McCann Worldgroup. “The entire region has done a superb job helping to consistently contribute to the success of our clients and our own network. I am delighted to see everyone receive this recognition.”
About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design),
Contact Information: Jessica Bayat, McCann Worldgroup: T + 44 20 7961 2405 || E: jessica.bayat@mccann.com
