London – The intent marketing specialists, iotec, further strengthens its leadership team by announcing the appointment of Waimai Lo as VP Client Services & Ad Operations. This is a newly created role within iotec and is the first hire under the new CEO Paul Wright.
Waimai holds 15 years media experience and prior to joining iotec, she spent 6 years at Apple iAd, heading up the Client Services team across EMEIA and APAC regions. She helped launch the iAd business in 2010 and was primarily responsible for implementing client strategy and building out the local team and operations in these regions. Previous roles include similar positions held at Microsoft, mobile agency start up Screentonic and commercial roles at Mirror Group Newspapers.
Her focus at iotec will be to further embed the relationship with key clients. The initiative to create this new role within iotec is to ensure that its clients access the best value from iotec’s machine learning solutions and to grow its operational and client support capacity to a truly global scale.
iotec was launched in 2015 and has rapidly grown into a leading authority in terms of intent marketing technology, with an ever-increasing presence in sectors including travel and leisure, financial services as well as retail.
Paul Wright, CEO at iotec commented “Customer-focus is at the heart of every campaign we undertake and with this new hire, we will ensure that our customers continue to receive high quality customer service, support and operational capabilities on a much larger scale.”
Waimai Lo, newly appointed VP Client Services & Ad Operations, iotec added, “I am really excited to be joining iotec during this pivotal time to support the growing business by helping clients and agencies on their digital marketing solutions via the platform.”
About iotec
iotec are intent marketing specialists, applying machine learning to identify consumer intent without assumptions.
Our platform provides transparent media buying, intelligent insights and expertise to enable brands to understand and intelligently act in real context and in real time.
