Adobe Marketing Cloud solutions drive better business outcomes for Publicis Media clients
LONDON Publicis Media has been named as the first Adobe Media Optimizer – Search Specialized Partner in Adobe’s EMEA region, this is an extension of a wider Publicis Groupe and Adobe partnership, which has been in place since 2014.
Publicis Media uses Adobe Marketing Cloud solutions across its clients to better service their ever-changing needs.
For instance, in search the agency has driven a 19 per cent reduction in price while at the same time delivering a 20 per cent uplift in effectiveness (measured as valuable user outcomes) for one global client in just six weeks of employing Adobe’s automation technology.
Essentially, Adobe allows Publicis Media’s agencies to employ technology intelligently in order to achieve higher value outcomes for clients, at a lower cost.
Amanda Morrissey, UK CEO, at Publicis Media, commented: “We see technology as an enabler and look to make full use of the benefits to transform the effectiveness or our agencies. Adobe’s Marketing Cloud Solutions help us to provide better ROI for our clients. We are proud to be the first in EMEA to be a certified Adobe Search Specialized Partner”.
As an Adobe Specialized Partner, Publicis Media has demonstrated successful customer implementations that validate the development and application of Adobe’s quality and consistency standards.
The announcement follows Publicis Groupe being named Partner of the year in Digital Marketing at the 2015 global Adobe Partner Awards.
About Publicis Media:
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is comprised of five global brands, Starcom, Zenith, Mediavest | Spark, Optimedia | Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation. Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 17,500 employees worldwide.
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