London – TabMo, the programmatic mobile video advertising company, is the first mobile demand side platform (DSP) to be certified by Nielsen Digital Ad Ratings (DAR).
The Nielsen certification will enable TabMo to verify reach to its growing base of UK advertisers. It also provides the opportunity for advertisers to track their reach across different demographics so they can see how accurate a campaign has been in reaching their core target audience.
Chris Childs, UK managing director at TabMo explains: “Advertisers are increasingly looking for more transparency in mobile advertising so the ability to track in-target audience reach is an important step in proving the effectiveness of mobile as an advertising channel. The Nielsen Digital Ad Ratings certification reinforces the work undertaken by our research and development team to consistently ensure that our platform enables advertisers to see significant returns on their mobile investment.”
Médiamétrie NetRatings operates Nielsen DAR in France, where TabMo is headquartered. DAR is the first digital tool designed for measuring and optimising online advertising campaigns audience on a daily basis and uses target coverage indicators, exposure frequency and profile.
“Our recent survey showed that 40% of a multi-screen digital plan is exclusively generated by mobile screens. DAR has become an industry standard for verifying digital advertising campaign performances, so it was essential that we expanded our measurement to include this channel,” explains Bertrand Krug, deputy director at Médiamétrie//NetRatings.
About Médiamétrie and Mediametrie//NetRatings
The industry leader in media research, Médiamétrie observes, measures and analyses audience behaviour and market trends. Created in 1985, Médiamétrie is expanding its activities in television, radio, the Internet, cinema, mobile phones, and the cross-media sector in France and abroad. In 2015, Médiamétrie generated a turnover of €85.8m.
Website : www.mediametrie.fr
Twitter : www.twitter.com/Mediametrie
Facebook : www.facebook.com/Mediametrie
About TabMo
TabMo provides a mobile video programmatic platform for advertisers and agencies.
Its single (full stack) platform provides programmatic technology that delivers mobile display, video and native advertising campaigns on a global basis to selected targeted audiences. Agencies and advertisers can target a specific application or mobile site in a publisher’s inventory through TabMo’s guaranteed CPM deals, and leverage mobile audience data from trusted partners.
Founded in France in 2013, TabMo has offices in London, Paris and Cologne, and an R&D centre in Montpellier (France).
More details are available on the website: TabMo.io.
