PulsePoint Vision Addresses Key Publisher Pain Points, Taking Header Bidding to the Next Level
NEW YORK – PulsePoint, a leading global programmatic advertising platform, announced the launch of Vision, a cutting-edge monetization solution which advances programmatic revenue for publishers.
@PulsePointBuzz Unveils “Vision” Advancing #Programmatic Revenue for #Publishers
PulsePoint continues to innovate in the programmatic space, rapidly expanding its product portfolio with Vision. Vision gives publishers unprecedented insight and control at unprecedented speed. Publishers can now monetize multiple creative formats simultaneously, manage revenue strategy down to the site, section and page level to optimize performance and access cutting edge analytics insights across the entire bid landscape, taking header bidding to the next level.
Currently, publishers need to work across multiple sources in order to get a true sense of their business performance. PulsePoint Vision solves this through a groundbreaking unified dashboard that shows publishers synthesized data from multiple sources – all at once – to create consistent measurement across all partners. This enables publishers to clearly see what is most effective and to make changes in real-time based on these learnings.
“Vision gives publishers the singular lens they need to make programmatic work harder for them. We’ve unified the best tools and practices from programmatic to bring publishers a results-oriented, customized platform that simplifies the process and surpasses traditional capabilities available in the marketplace,” said Darline Jean, chief operating officer at PulsePoint. “PulsePoint works hand-in-hand with premium publishers to advance the industry and address longstanding pain points.”
PulsePoint continues to set the innovation bar high for the advertising industry, as an end-to-end programmatic advertising technology company. The company saw significant growth in revenue from 2013-2015 and continues to be profitable. This trend continued in 2016 with double digit profit growth and revenue well exceeding $100 million. Much of PulsePoint’s growth can be attributed to key initiatives, such as header bidding, video, strategic partnerships with premium publishers and brands, and the recent launch of a health-specific offering.
PulsePoint, a global programmatic advertising platform, fuses the science of programmatic targeting, distribution and optimization with the art of brand engagement. The PulsePoint platform is powered by terabytes of impression-level data, allowing brands to efficiently engage the right audiences at scale while helping publishers increase yield through actionable insights. Investors in the company include Draper Fisher Jurvetson (DFJ), Gotham Ventures, New Atlantic Ventures (NAV), Investor Growth Capital, Updata Partners and VantagePoint Capital Partners. The company is headquartered in New York City with offices in San Francisco, California, and London, U.K. Learn more about PulsePoint here.