Dstillery’s machine learning audience prospecting and Bombora’s B2B data help marketers reach customers actively researching specific products
NEW YORK, NY – Dstillery (http://www.dstillery.com), an industry-leader in digital intelligence, and Bombora, the leading provider of B2B intent data, announced that the two companies are partnering to bring intelligent full-funnel marketing to B2B advertisers. The partnership pairs Dstillery’s machine-driven audience creation, delivery and optimization with Bombora’s proprietary business intent data to deliver a programmatic solution that lets business marketers find and reach companies that are in active research mode for specific products. Marketers will now be able to leverage the power of programmatic advertising and analytics with a B2B-first approach, and with unrivaled transparency. The solution is also available as a self-service platform.
As business marketers rush to embrace Account-Based Marketing (ABM), successful B2B media campaigns won’t just reach companies, they will reach only the right target companies — those that are in active research mode,” said Greg Herbst, VP of Programmatic at Bombora.
According to Outsell’s Annual Advertising and Marketing Study, U.S. B2B digital marketing will grow to more than $83 billion this year. “This partnership ensures that the same tools used by B2C marketers are available to account-based B2B marketing,” said Dstillery CEO Tom Phillips.
The demand for programmatic media among B2B marketers is growing, and the additional analytics insight delivered by Dstillery and Bombora will help make the case for always-on programs by driving additional business impact at an account level. For advertisers, there is a huge advantage in being able to activate non-intuitive segments based on who is reaching the advertiser’s site and being able to talk to these same audiences across multiple channels. This partnership directly addresses this opportunity.
Bombora tracks the online research behavior of 1.2 million businesses, and is able to identify when a company is ‘surging’ in interest on specific B2B topics. This information is paired with Dstillery’s prospecting data to provide deeper insights into the audiences targeted by B2B marketers. Analytics plays an important role in this partnership, allowing B2B marketers to understand the success of their campaign in terms of the professional attributes of the targeted business users (e.g., company size, employees, industry, job function, seniority).
About Dstillery
Dstillery is a trailblazer in big data intelligence. It uses a combination of proprietary technology and human intuition to help brands and media companies achieve their marketing objectives. The company distills massive data sets to identify patterns in consumer behavior and build custom audiences across multiple channels. Brands and media buyers activate these audiences using Dstillery’s managed service or programmatic self-service platform. Dstillery is distinguished by its transparency and passion for good science, values held by its 165 employees across eight offices in the U.S. Its 97% client retention rate is testament to the quality of both its performance and its service. For more information, visit www.dstillery.com.
About Bombora
Bombora is the leading provider of intent data for B2B marketers. Bombora’s data aligns marketing and sales teams, enabling them to base their actions on the knowledge of what companies are in market for which products. The source of this data is the first co-operative of premium B2B media companies. Members contribute content consumption and behavioral data about their audiences. In turn, they can better understand their audiences, serve advertisers and monetize their inventory. To sample this data, visit www.bombora.com.
