Sarah Jazwiecki Hired to Stimulate Mobile Ad Growth for Regional Clients like Ford, General Motors & Fiat Chrysler
NEW YORK – Kargo, the leader in mobile brand advertising, announces its expansion into Detroit – the company’s sixth U.S. market.
“We’re thrilled to have the opportunity to expand these offerings in Detroit and work more closely with our publishing partners and brand clients in the region.”
Kargo appointed Sarah Jazwiecki as its first Detroit-based Account Director and will be focused on expanding Kargo’s presence in-market. Kargo is currently looking for office space in Detroit.
Jazwiecki has years of media planning experience for GMC and Cadillac National with General Motors and has spent the last decade selling integrated programs, digital, and mobile advertising to GM, Ford, and FCA in collaboration with their ad agencies. As an Account Director, Jazwiecki will continue to strengthen Kargo’s portfolio of local clients – which includes Ford, General Motors and Fiat Chrysler – and will report directly to Samantha Zurek, Kargo’s Regional Vice President in the Midwest.
“Due to our large partnerships and innovative products, Kargo has been able to break through the clutter and provide products that are impacting the bottom line for our clients,” said Kargo CEO and Founder Harry Kargman. “We’re thrilled to have the opportunity to expand these offerings in Detroit and work more closely with our publishing partners and brand clients in the region.”
“We are invested in seeing our Detroit clients thrive as we adapt our roadmap to co-align with the unique challenges of auto advertising. We are also excited to work with the Big Three as they take advantage of the sight, sound, and motion opportunities the Kargo mobile platform provides through video,” added Samantha Zurek.
Kargo’s expansion into Detroit follows a record-breaking 2016 during which the company opened its first international office, grew its workforce by nearly 60%, launched its programmatic and software businesses and completed its first major mobile ad research initiative.
Kargo is the only mobile advertising company that creates rich-media campaigns for 200+ brands (including Unilever, Procter & Gamble, Verizon and L’Oréal) and partners exclusively with an alliance of handpicked publishers (such as Hearst, The New York Times and CBS Interactive) – reaching an audience that rivals Google and Facebook in terms of scale.
Kargo is the leader in mobile brand advertising. Bringing together creativity, technology and quality, Kargo empowers advertisers to break convention and build connections with consumers on the most important screen today – the phone. Through Kargo’s high-end editorial alliance of world-class publisher partners, as well as its proprietary advertising automation tools and award-winning creative studio, brands and agencies have the ability to reach 100% of smartphone users in the United States with memorable, measurable mobile ad experiences. Kargo and Kargo leadership are regularly recognized for the company’s growth and achievements on prestigious lists and by winning prominent awards, including: the Inc. 500 list (2015 and 2016), the Entrepreneur 360 list (2016), the Deloitte Technology Fast 500 award (2016), the Crain’s New York Business Fast 50 list (2015 and 2016), the EY Entrepreneur of the Year NY 2016 award and Business Insider’s “hottest pre-IPO ad tech startups” list (2015 and 2016). Kargo employs 250 people in New York, Chicago, Dallas, San Francisco, Los Angeles, Detroit and London.