Enables app developers to access, analyze and interpret data more effectively and efficiently
San Francisco – Tenjin (www.tenjin.io), the mobile marketing infrastructure company, today announced partnerships with Looker, the company that is powering data-driven businesses, and Chartio, the cloud-based data exploration solution, to enable app marketers to access, analyze and act on their data more effectively and efficiently.
By combining Tenjin’s data warehousing infrastructure, DataVault, with data visualization and exploration tools from Looker and Chartio, app marketers can now run a wide variety of queries on app data from across the entire user lifecycle and generate reports in a number of flexible, intuitive and easily accessible formats. The combined offerings provide app developers with powerful end-to-end Business Intelligence solutions that can be used to acquire more profitable new users and optimize their ad spend.
“With user acquisitions costs as high as they are, it’s crucial that app marketers have robust BI tools to help them identify, target and acquire high-value users,” said Christopher Farm, co-founder and CEO of Tenjin. “DataVault is the preferred solution for many leading app developers to help them gain user-level access to data from throughout the entire lifecycle. Through these partnerships with Chartio and Looker, we are now able to provide our customers with the industry’s most powerful visualization tools as well.”
Looker’s data platform enables every department within an organization — from product development and marketing to C-level executives — to access the data they need for better decision-making. “Our goal is to spread a culture of data throughout our clients’ organizations, making it possible for everyone to find, explore and understand the data that drives their business,” said Nouras Haddad, Director of Alliances at Looker. “Our partnership with Tenjin ensures that not only can app developers access data from across the complete user lifecycle, but that everyone in the organization can use it effectively.”
Chartio offers a powerful and simple data exploration tool that empowers app developers to quickly gain key insights through intuitive data visualizations. “Chartio’s mission is to empower everyone within an organization to easily analyze and visualize their data without needing to know SQL or any other proprietary modeling languages,” said Dave Fowler, founder and CEO, Chartio. “By using our powerful and intuitive interface to gain insights into the data from Tenjin’s DataVault, app developers will be able to make better decisions regarding their ad spend and overall app marketing campaigns.”
To get started with either Looker or Chartio, Tenjin customers can email support@tenjin.io.
About Chartio
Chartio is on a mission to democratize data across organizations so that everyone can be a Data Hero. To that end, Chartio has built a cloud-based data exploration solution that is simple enough for everyone to use yet powerful enough for the data team. Chartio enables our customers to explore, transform and visualize their data in real time. The company has been named a “High Performer” BI tool by G2Crowd in 2016. We were founded in 2010 in San Francisco. To learn more, visit Chartio.com or follow us on our blog, LinkedIn, Facebook and Twitter.
About Tenjin
Tenjin is a marketing infrastructure company for mobile apps, providing developers and marketers with a single comprehensive platform for mobile app analytics, attribution and ad network data aggregation, with a data warehousing solution for direct access to user-level data. Tenjin is the only platform that combines cost data from all of the top advertising sources with both IAP and ad revenue to give marketers true insight into the exact ROI for each and every user. Based in San Francisco, Tenjin is a Y Combinator company trusted by Fortune 1000 companies and indie developers alike, including Yelp, Natural Motion, Playdots, N3twork, KLab, and more. For more information, visit www.tenjin.io.
