Rewarded videos and video interstitials, delivered programmatically and via premium demand partners utilizing YouAppi’s event-driven targeting will create new revenue streams for publishers while delivering profitable app users
San Francisco, CA – YouAppi, a leading mobile growth marketing platform for premium mobile brands, today announced the company’s lightweight Software Development Kit (SDK), an extension of the OneRun™ Platform, enabling rewarded videos and video interstitials for publishers and app developers.
The SDK, which equips publishers with the ability to offer rewarded videos and video interstitials, leverages YouAppi’s Post-Install Event-driven targeting, which considers over 60 segmentation parameters, including device and geographic location. The SDK also integrates with premium mediation partners, AdMob (Google) and MoPub (Twitter), to ensure that the ads are viewed by the right users.
What sets YouAppi’s lightweight SDK apart from others is the unique technology that powers the company’s rewarded video offering. Based on the values of gamification, YouAppi’s rewarded video encourages user engagement by providing a value exchange between users and app developers. Engagement is further maximized with customizable and interactive video end cards. By making Rewarded Video ads opt-in, the company is providing users with complete control over their user experience.
Additional functionality which serves to differentiate YouAppi’s lightweight SDK includes sophisticated precaching which reduces latency, thereby creating a seamless user experience. The SDK also utilizes contextual optimization and behavioral targeting based on the ad’s placement within the app, which creates a better and more relevant experience for the user. For example, in a news app like The New York Times, an ad for a travel app will appear in the travel section OR will be presented to a user with a behavioral interest in travel.
Publishers benefit from a lightweight SDK which enables a fast and easy integration across multiple platforms. By giving their developer/advertiser partners the option of running distribution campaigns, publishers can use the SDK to acquire new users.
Brand marketers seeking to acquire new users for their apps (or re-engage inactive users) will profit from direct supply with global reach supporting a wide range of ad units, such as rewarded videos and video interstitials. To ensure marketers acquire the right users at the optimal price, the SDK facilitates campaign optimization based on Post-Install Events – the actions deemed valuable by the marketer that are taken after the install by users. This proprietary matching and predictive technology, powered by matching, has been the cornerstone of YouAppi’s OneRun platform since the company’s founding.
“The roll out of YouAppi’s lightweight SDK provides publishers with new revenue streams from ad units which will make their app marketers happy while rewarding users,” said Moshe Vaknin, CEO & co-founder, YouAppi. “Everyone wins with YouAppi’s lightweight SDK.”
By improving the mobile experience for publishers and marketers, YouAppi is experiencing strong global revenue growth driven by the company’s proprietary technology and OneRun platform. Proof of the company’s success can be found in the 16,600 campaigns run for 470 leading advertisers via 115 billion monthly impressions served around the world over the last four years. YouAppi’s OneRun Platform offers one single point to streamline mobile media buying, combining the power of machine learning with the company\’s proprietary predictive algorithms, which analyze over 250 terabytes of data every day.
About YouAppi
YouAppi is a fully managed growth marketing platform for premium mobile brands. It provides one single point to streamline their mobile media buying. YouAppi’s OneRun Platform combines the power of machine learning with YouAppi’s proprietary predictive algorithms, and cohort technology, to analyze the mobile content consumption patterns of over 1.5 billion users, converting data into profitable users. For more information, visit www.youappi.com.
