Integration Provides Real-Time Insights into Programmatic Mobile, Video & Desktop Inventory
SAN FRANCISCO – Metamarkets, the leader in interactive analytics for programmatic marketing, announced it is teaming up with Rubicon Project, operator of one of the largest advertising marketplaces in the world, to help digital marketers make the most of their programmatic marketing data.
Through Rubicon Project’s leading advertising automation platform, which reaches approximately 1 billion consumers across 1 million websites and 20,000 mobile apps, buyers will now have access to Metamarkets’ powerful interactive analytics dashboards to help them discover, target and purchase mobile, video and desktop inventory more effectively in real-time. With Metamarkets, buyers on Rubicon Project’s platform will be provided a range of valuable metrics at their fingertips, enabling a streamlined inventory discovery process and, as a result, will be able to direct more spending through the Rubicon Project Exchange.
“Metamarkets’ dashboards provide a valuable way for our buyers to discover audiences and optimize their campaigns by drilling down on fresh programmatic data,” said Bill Wolfe, VP of Product Management for Mobile Apps, Rubicon Project. “This collaboration represents a further step forward in advancing our mission of making it easy and safe for buyers to reach their desired audiences, drive brand engagement and fuel customer acquisition.”
“Buyers leverage Metamarkets dashboards to increase their bidding activity and spend, which in turn raises mobile eCPMs and revenue for publishers,” said Mike Driscoll, CEO at Metamarkets. “Rubicon Project is one of the largest mobile exchanges in the world, sitting at the heart of a digital transformation of marketing, and adding interactive analytics will allow it to increase transparency with its buyers, give them fast and easy access to programmatic data, and reveal instant insights on how their campaigns are performing. We look forward to working closely with them to make the most of their mobile, video and desktop data with interactive analytics.”
Metamarkets is the leading provider of interactive analytics for programmatic marketing. Customers such as Twitter, AOL and LinkedIn use the Metamarkets platform to drive their business performance through intuitive access to real-time information. As an independent analytics software provider, Metamarkets gives its users the ability to see what’s happening in the media marketplaces where they operate and provides the high-speed processing power needed to gain a competitive edge. With offices in San Francisco and New York, Metamarkets is backed by Khosla Ventures, Data Collective, IA Ventures, and True Ventures. For more information, please visit www.metamarkets.com.