More than 80% of respondents in a new Ipsos study report that innovative outstream units are the most appealing and effective video format compared to other dominant video types, including pre-roll
NEW YORK: Sublime Skinz, a leading global provider of skin-based advertising, announced that its video ‘outstream’ ad format, VideoSkinz, is the top choice for online audiences, according to a recent study — with performance significantly outpacing traditional pre-roll skippable video ads.
VideoSkinz was identified by more than 80% of respondents as the most appealing ad unit, making it the clear winner in a study that aimed to find which digital advertising formats achieved the greatest impact in the growing video market.
VideoSkinz also generated high scores for key brand metrics including ad recall, with 33% of respondents citing VideoSkinz as the most memorable format, in contrast to just 15% for skippable pre-roll.
A further 40% of consumers who completed the survey were able to quote the advertiser brand after viewing the VideoSkinz ad – which was 2.1 times higher than those who viewed the pre-roll format. VideoSkinz viewers were also 30% more likely to take action than pre-roll viewers.
Global market research experts, Ipsos, executed the study and canvassed the views of 600 respondents across the US on two core ad types — VideoSkinz and pre-roll.
“With the video market expanding at a rapid rate, this research offers vital insight for brands working to harness the power of video to better engage their audiences and boost conversions,” said Jerem Febvre, Co-Founder and President, Sublime Skinz Inc. “The higher ad recall and audience satisfaction that VideoSkinz can deliver make it the go-to choice for brands that want to succeed with video. Its ability to outperform other, more traditional formats reveals the rapid rate of evolution in the industry and raises the question — could the end for ‘classic’ video formats like pre-roll already be here?”
The study results come after a busy six months for Sublime Skinz and follow the launch of two new ad formats: VideoSkinz and M-Skinz, which are used for mobile web campaigns. The company is a leader in the march towards new and innovative methods of digital communication that pique audience attention, without intruding on the user experience.
Survey methodology
The research was conducted via a self-complete, desktop-only online survey, with 600 participants across the US exposed to different ad formats within mock-up pages. The research, undertaken by Ipsos, was subject to strict operating rules to maximise the random nature of the sample selection and ensure accurate reporting.
About Ipsos
Ranked the third-best organisation in the global research space, Ipsos strives to deliver excellence and accurate, actionable insight. Its multi-specialist research offering covers a rage of areas including, media, advertising, marketing, social and mobile, as well as client and employee relationship management, and cross-channel data collection. From its base in France, the organisation’s presence extends across 88 countries and clients are supported by over 16,000 global employees.
Ipsos is listed on Eurolist – NYSE-Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
More information is available at www.ipsos.com
About Sublime Skinz
Sublime Skinz is a leading ad tech company specialising in the distribution and optimisation of skin-based advertising. It is the first platform of its kind to provide skin-based advertising on multi device, working with advertisers, publishers, media agencies, trading desks to drive efficient campaigns at scale.
Sublime Skinz provides actionable statistics and transparent insights in real time, allowing brands to capitalise on the most impactful format with the greatest coverage across multiple websites. Sublime Skinz works with a clear objective to maximise revenues and optimise return on ad investments.
Founded in 2012, the Paris-based company has developed an international reach with offices in London, San Francisco and New York, and boasts an impressive network integrated with more than 3,500 websites worldwide. Sublime Skinz was honoured as the ‘audience favourite’ winner of the Launch: Silicon Valley World Cup Tech in 2014, and in 2016 was awarded Ernst & Young’s ‘Born Global’ prize and Business France’s ‘International Trophy of Digital Business.’
For more information, please visit www.sublimeskinz.com.
