Marketers gain instant access to diverse, high-quality creative during the ad creation process for easy ad optimization
NEW YORK – Taboola, the leading discovery platform for marketers and publishers, announced a new partnership with Getty Images, a world leader in visual communications, that will make it quick and easy for Taboola clients to pair high-quality, impactful images with their content discovery campaigns.
Taboola partners with @GettyImages making creative testing easier
As Taboola clients upload content within the Taboola platform, they will automatically receive suggestions through Getty Images that relate to the page, product, or app they want to promote across the web. Marketers can then refine the image options by adding or removing keywords to generate more relevant suggestions.
Taboola encourages marketers to test multiple headlines and images within a campaign to see which combination generates the most engagement and conversions. By instantly providing numerous image alternatives, this new feature will make creative testing even easier for Taboola clients.
“We want every Taboola campaign to be both simple to launch and as successful as possible,” says Adam Singolda, CEO and Founder at Taboola. “Our partnership with Getty Images will make it quick and seamless for marketers to choose from among an array of high-quality, relevant images for each campaign; test and optimize those images for performance; and maximize results.”
Getty Images’ deep and diverse image collection will help Taboola marketers create the most effective and engaging campaigns to reach their marketing goals.
“Consumers are more visually literate than ever, making it crucial the right images are selected to land your message in today’s noisy consumer environment,” says Michael Dreyer, Senior Director Business Development at Getty Images. “As the industry leader for over 20 years, Getty Images is home to a depth and breadth of powerful content that is second to none and through this partnership Taboola clients will have efficient and curated access to 80 million of these premium still images and illustrations.”
This service is now available to Taboola users globally and at no additional cost.
About Getty Images:
Getty Images is the most trusted and esteemed source of visual content in the world, with over 200 million assets including photos, videos, and music, available through its industry-leading sites www.gettyimages.com and www.istockphoto.com. The Getty Images website serves creative, business and media customers in almost 200 countries and is the first-place people turn to discover, purchase and share powerful visual content from the world’s best photographers and videographers. Getty Images works with over 200,000 contributors and hundreds of image partners to provide comprehensive coverage of more than 130,000 news, sport and entertainment events, impactful creative imagery to communicate any commercial concept and the world’s deepest digital archive of historic photography.
Visit Getty Images at www.gettyimages.com to learn more about how the company is advancing the unique role of still and moving imagery in communication and business, and enabling creative ideas to come to life. For company news and announcements, visit our Press Room, and for the stories and inspiration behind our content, visit Stories & Trends. Find Getty Images on Facebook,Twitter, Instagram, LinkedIn, Pinterest and Tumblr, or download the Getty Images app where you can explore, save and share the world’s best imagery.
About Taboola
Taboola is the leading discovery platform, serving over 360 billion editorial and video recommendations to more than 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Huffington Post, MSN, Business Insider, Chicago Tribune and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, São Paulo, London, Istanbul, Tel Aviv, Bangkok, Beijing, Shanghai, Tokyo, Seoul, New Delhi and Sydney. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com, and follow @taboola on Twitter.
