Advertising across cable, satellite, CTV, OTT and mobile apps reach critical mass – deal enables advertisers to prepare for expected increase in associated spending
DAYTON, Ohio — As the digital advertising market continues to experience double-digit growth in 2017, advertisers and publishers alike are searching for new ways to capitalize and distribute video content and ads to viewers around the world, across thousands of devices, sites and apps. To aid brands and ad agencies in securing quality ad inventory to run alongside premium video content, Krush Media, a full-service digital advertising and media company that allows brands and publishers to traditionally and programmatically execute powerful ad campaigns, today announced a new partnership with Frequency Networks, an internet video platform for cable, satellite, CTV and mobile operators.
“Frequency delivers content from the leading digital first video networks to some of the biggest TV and mobile operators in the world. Krush’s expertise in connecting brands with highly targeted advertising inventory will drive revenue for all participants in our network,” said Blair Harrison, CEO and founder of Frequency, “and we’re delighted to be in business with them.”
The partnership is the latest in a series of agreements for Krush Media that extend the reach of its Publisher Direct Network. Through its partnership with Frequency, Krush Media now directly connects high-quality media brands with available ad inventory and enables them to run their campaigns across Frequency’s trusted network of leading content providers. With a distribution network reaching over 50 million subscribers globally, Frequency will look to Krush Media to help its publisher and operator partners monetize their inventory across devices and apps.
“Premium sites provide premium performance and our partnership with Frequency combines our sophisticated audience targeting and ad sales capabilities with the value of increased ad engagement delivered by Frequency’s access to premium digital content,” said JP Nauseef, Executive Chairman at Krush Media. “Frequency powers some of the leading TV, over-the-top, mobile and web video platforms around the world, which enables advertisers to better engage with the new generation of cord-cutters, no matter where or how they are viewing video content.”
About Krush Media
Krush Media is a full-service digital advertising and media company that allows brands and publishers to execute powerful ad campaigns that engage and monetize audiences across all screens. We enable brands to place highly targeted and effective ads that drive customer engagement and increase conversions while eliminating non-human traffic. Our fully managed solution offers advertisers demographic, geo-fencing, cross-device, behavioral and retargeting capabilities across all screens including desktop, mobile, tablet, and CTV.
Krush Media, LLC currently manages all monetization related activities including ad sales and ad operations for Krush Technologies, LLC, which owns and operates the popular social communications app ooVoo, amongst other large publishing properties.
For more information, please visit http://www.krushmedia.co
About Frequency Networks, Inc.
Frequency is a cloud-based internet video service that aggregates and distributes video from the world’s top providers, including the leading TV, Multi-Channel and digital networks, as well as from individual creators. TV, mobile and over-the-top operators use Frequency to deliver a complete internet video service to their subscribers. With one simple integration, operators have access to Frequency’s portfolio of premium content, and a fully featured video platform, including real time personalization. Frequency is now powering next-generation consumer video experiences for operators on set-top boxes, mobile devices and the web. https://www.frequency.com
