New hire supports unique technology that gives national TV strategy access to 5,000 local stations.
MINNEAPOLIS – Most national advertisers avoid local broadcast because it’s far too complicated to make profitable. Traditional local platforms charge top dollar for premium intersections, then lump in weak media immediately before and after at the same rate. It’s virtually impossible for humans to buy local TV media with more precision than that. That’s why Marketing Architects, the direct response advertising agency, uses Annika™, the most comprehensive programmatic buying and optimization platform in the industry. The agency announced a new hire today who will help expand Annika’s™ reach to more local stations nationwide.
“Annika™ has enabled rock stars like Tiffany to cover unprecedented territory. Tiffany is buying prime local media with precision that’s never been possible before”
Tiffany Angell was hired as a Media Associate for the TV Media Buying Services team. In her new role, Tiffany will be primarily networking with local TV stations across the West Coast. She’ll also conduct a series of fast, affordable, local tests for a variety of categories to uncover hidden intersections that can pay huge dividends for advertisers.
Thanks to Annika’s™ programmatic capabilities, Tiffany and her team will be able to buy profitable local media nationwide from over 5,000 stations. That enables Annika™ to both augment national campaigns with the best local media the nation has to offer and refine the way the agency buys national media.
Before joining the TV Media Buying Services team at Marketing Architects, Tiffany worked for AmerisourceBergen and News America Marketing.
“Annika™ has enabled rock stars like Tiffany to cover unprecedented territory. Tiffany is buying prime local media with precision that’s never been possible before,” said Paul Jackson, Chief Media Officer of Marketing Architects. “Tightened national buying power and the ability to find local gems across the country have already given our advertisers a significant improvement in ROI.”
About Marketing Architects
Marketing Architects is a customer acquisition agency delivering bottom-line results to top-shelf brands through responsive audio and video advertising. Based in Minneapolis, they’re celebrating their 20th anniversary this year. With award-winning creative, media and conversion tech platforms combined under one roof, their clients receive breakthrough campaigns proven to funnel and convert customers with staggering efficiency. For more information about Marketing Architects, visit www.marketingarchitects.com.
Marketing Architects is a registered trademark of Marketing Architects, Inc.
