Company’s Machine Learning-Powered Predictive Advertising Platform Selected as Most Innovative Platform in Media
NEW YORK – AdTheorent, Inc., an advertising technology company using data, predictive analytics and machine learning to provide competitive advantages to marketers, announced that it has been awarded its third DMA Innovation Award. This year, the Company’s Machine Learning-Powered Predictive Advertising Platform is being honored as the most innovative platform in the Media category. The Innovation Awards judge technologies which differentiate themselves from other data applications in the marketplace, benefit the marketing community and its customers and demonstrate improved efficiency or effectiveness. AdTheorent’s unsurpassed ability to connect marketers to targeted audiences with highly-relevant ads, in the right context and at scale, is what set it apart from others.
“AdTheorent’s platform combines billions of data attributes into precise and accurate adaptive models for the purpose of identifying and engaging optimal audiences for our brand and agency advertisers. We have the most powerful platform in market today and are thrilled for the validation from the DMA judges.”
The immense volume of data available to marketers today provides both an opportunity and a challenge for marketers. Despite a 50X growth in the amount of data available to advertisers, only .5% of data is analyzed and used. AdTheorent addresses this issue for marketers through its highly advanced predictive advertising platform, which uses machine learning more effectively and efficiently, across larger data sets, than any other solution in market. AdTheorent’s technology powers predictive targeting, predictive creative, and self-learning insights allowing marketers to engage the right consumer with the optimal creative experience, at the right moment and at scale, delivering industry leading performance.
Said Andrew Anderson, SVP, Technology at AdTheorent, “AdTheorent’s platform combines billions of data attributes into precise and accurate adaptive models for the purpose of identifying and engaging optimal audiences for our brand and agency advertisers. We have the most powerful platform in market today and are thrilled for the validation from the DMA judges.”
“The most successful marketers are those who build relationships with their customers, and the Innovation Awards celebrate the technologies that facilitate successful relationship-building,” said Neil O’Keefe, DMA’s SVP of Content & Marketing. “With the average consumer using 3-5 connected devices per day, it is no surprise that the most innovative technologies in the marketplace seek to bridge the gap between devices and paint a full, rich picture of the customer journey. The 2017 Innovation Award winners have proven successful in the marketplace, and work on a daily basis to improve business outcomes and fuel relevant customer experiences.”
The Innovation Awards are judged by executives representing the leading companies in the data and marketing industry. DMA’s Innovation Awards were first launched in 2009.
AdTheorent is a machine learning-powered predictive advertising company, utilizing machine learning and predictive analytics to connect advertisers with their optimal audiences, at scale. AdTheorent’s Data Science team leverages an award winning machine learning platform connected to a Cross-Environment Map consisting of 600MM devices across 90MM US households. AdTheorent’s platform combines millions of data attributes into custom models to drive campaign results, far outperforming industry standards, to predict and identify users most likely to engage with an advertiser’s message. AdTheorent’s Studio A\T creative organization helps advertisers develop the most effective creative assets, content and technology solutions to engage with audiences. AdTheorent’s award winning attribution division — MRC-accredited Barometric — provides attribution solutions based on real-world outcomes. For more information, please visit adtheorent.com.