Ligatus Expands UK Team with Three New Hires

Ligatus grows team with Head of Publishers, Operations Manager, and Head of Sales in UK.

London: Leading native advertising solutions provider, Ligatus, announced the appointment of Alex Newberry to Head of Publishers, David Mensah to Operations Manager and Matthew Larkin to Head of Sales. Newberry, Mensah and Larkin join the company following the opening of its new London office eight months ago.

Newberry brings more than seven years of media experience to Ligatus, and will be responsible for strengthening publisher relations and leading the team to grow a strong network of premium publishers for Ligatus’ advertisers. Prior to joining, Newberry held the role of Digital Commercial Lead at The Office UK Charts Company.

Joining the team as Operations Manager, Mensah’s background in sale and buy side programmatic experience means he has extensive knowledge of using various ad serving and tech platforms. At Ligatus he will be looking after client consultations and the overall operational flow of campaigns within the marketplace. Previously Mensah worked as Head Of Ad Operations at Luxia Global.

Larkin, joins Ligatus as Head of Sales. Before joining Ligatus, Larkin was Head of Sales at Mozoo and drove the acquisition of new clients and business. At Ligatus he will be responsible for growing agency, trading desk and client direct relationships from a UK and global perspective.

Ligatus, which is headquartered in Germany, has an established presence in 10 countries across the world, offering solutions for publishers, advertisers, and programmatic buyers. The growth of the UK team reflects the growing need of domestic and international advertisers based in London for enhanced native advertising solutions.

Alex McIlvenny, UK Country Manager at Ligatus comments: “Expanding our presence in the UK is an important step in the international business development for Ligatus. Following a successful six months of development and partnerships in the UK, the addition of three new members of team will only strengthen and build on these relationships.”

Alex Newberry, Head of Publishers at Ligatus adds: “As programmatic advertising has taken the blame for widespread brand safety and fraud issues due to the lack of transparency in its supply chain, there has been an increase in demand for native advertising. While working with native programmatic partners who have private marketplaces, publishers gain a clearer understanding of what they are getting. I’m excited to strengthen Ligatus’ existing relationships with its publishers, while forging new partnerships and opportunities.”

About Ligatus

Ligatus is the leading Native Advertising Solutions provider for Publishers and Advertisers. Ligatus’ key mission is to enrich online advertising by developing and providing native advertising solutions that create positive advertising experiences. Publishers are offered a powerful native SSP (Supply Side Platform) and expert consulting services, based on more than ten years of experience in this field. This results in generating the best revenues coming from high-quality brands. Advertisers reach, engage and convert their target audience with the help of sophisticated algorithms integrated into the Ligatus proprietary DSP (Demand Side Platform) or through their preferred native DSP connected to Ligatus.

Ligatus has more than 180 employees in Austria, Belgium, France, Germany, Italy, Netherlands, Spain, Switzerland, Turkey and the UK. The company is headquartered in Cologne, Germany, and is a 100 percent subsidiary of Gruner + Jahr, which is fully owned by Bertelsmann.

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