New capability arms brands with artificial intelligence-based automated segment discovery
NEW YORK – Monetate, the worldwide leader in personalization, announced a major enhancement to the Monetate Intelligent Personalization Engine, which allows marketers to use artificial intelligence to power real-time, cross-channel personalization. The new capability, Individual Fit Insights, provides a highly specialized view into how individualized decisions are made.
The @monetate personalization engine is adding new capabilities with #IndividualFitInsights
Individual Fit Experiences, Monetate’s capability for delivering individualized experiences, uses artificial intelligence to decide which experience is best suited for each individual customer based on all of the data available about them. Individual Fit Insights helps brands understand how these decisions were made and provides automated segment discovery. Frequently, AI models prevent the marketers from understanding exactly why the AI made the decision it did. Monetate believes that black box technology is a barrier to the adoption of AI and is committed to providing a level of transparency not seen in other personalization platforms.
Specifically, the insights surface the most influential data categories used in individual decisions. It aggregates these insights at the experience level. With this information, marketers will learn which variants resonate with which audiences, giving them directional insight into how to think about their audiences and develop experiences for them. It also helps to confirm or challenge any hypothesis about shoppers, so brands can make the best decisions going forward.
“Since Monetate was founded 10 years ago, we’ve pushed the technical boundaries of what’s possible, building a world where brands are empowered to offer individualized experiences to each person they connect with,” said David Brussin, founder, chairman and chief product officer, Monetate. “Today’s release marks the latest in our efforts to turn our personalization vision into reality by taking our analysis of customer behavior a layer deeper. Individual Fit Insights allows marketers to deliver the right experience while simultaneously learning about their audiences – a win-win for brands and consumers.”
The Engine was launched in April 2017 to address the market need to personalize experiences at the individual level at scale, and at a time customers were ready for highly customized experiences. Last month, Monetate unveiled enhancements to The Engine designed to bridge the gap between digital and physical touchpoints, making these individualized experiences capable of being delivered in-store as well.
Monetate worked closely with customers to ensure the solution would drive maximum business results and to enable marketers to act on valuable data. Users of The Engine will benefit from Individual Fit Insights by better understanding what’s working and what’s not from a content perspective and for whom – insight that informs the experiences brands design and maximizes return on creative. It’s now available to all Monetate Intelligent Personalization Engine customers.
To learn more about Monetate’s products and services, including this new capability, visit https://www.monetate.com/.
Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create truly individual experiences that surprise and delight every customer, increasing engagement and improving performance.
The Monetate Intelligent Personalization Engine makes it easy to test and optimize, segment and target, and even create true 1-to-1 experiences. With all this in one personalization solution, marketers have the flexibility to leverage proven approaches to improve the customer experience across web, email, mobile apps, in-store, and other touch points. The Engine also covers all aspects of the customer’s experience with your brand, from content and creative to product recommendations and offers.
The most complete, powerful, and easiest solution for optimizing and personalizing your customers’ experiences, Monetate’s platform is:
- Open, so you can use all of your data wherever it sits, push a decision to any touchpoint, and pull the results back into your data/analytics infrastructure
- Real-time, to enable interactions based on a customer’s in-session behavioral and event data that get their attention in increasingly narrow buying windows
- Simple, making it easy to increase the relevance of offers, creative, and products you put in front of your customers
- Powered by Artificial intelligence, giving you the power to operate at 1-to-1 scale, for real
Founded in 2008, with offices in the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for QVC, Newegg, Timberland, Carnival, The North Face, and hundreds of other market leaders.