DCMN Releases TV Tracking Technology to Rival Google’s Beta Offering

DC Analytics helps digital brands to track and attribute TV campaigns for free

BERLIN: Performance TV pioneer DCMN has released its attribution technology DC Analytics (dcanalytics.com) to the public, offering the tool free to use and making the company’s expertise in ROI-driven TV campaigns available online.

Combining the latest in attribution technology with DCMN’s hands-on expertise in growth marketing and media buying, DC Analytics helps marketers track and optimise their TV campaigns with a focus on ROI. It works by correlating spot data from TV networks to traffic on a web or mobile presence, in order to measure the impact of media placements, right down to the individual spot level.

Until now, the technology has been used internally for DCMN clients, undergoing several iterations and improvements since 2010. Now, DC Analytics is completely free to use and available to anyone outside the DCMN client base, with all marketers able to sign up online to start tracking their TV campaigns.

DCMN Co-Founder and Chief Growth Officer, Matthias Riedl, said: “Our ultimate goal is to the be the Google Analytics of the TV world. With the generalised data we gain from the campaigns running on the DC Analytics platform, we are also able to constantly improve the product and build on our portfolio of marketing automation and analytics technologies.”

He further commented: “We’re in the process of designing and developing exciting new tools that link up to the DC Analytics platform and make media planning and buying even simpler for marketers – so stay tuned.”

Since its founding in 2010, DCMN, a pioneer of performance TV campaigns in Europe, has helped more than 170 digital brands to scale their businesses with ROI-optimised TV campaigns. To date, DCMN has run over 500 TV campaigns using the DC Analytics technology.

DC Analytics is capable of running campaigns worldwide. Campaigns are currently live across Europe and in India, South Africa, the US, Australia and Canada.

Marketers can visit dcanalytics.com to sign up for free. After integrating the tracking code and uploading the TV schedules, they will start receiving meaningful insights on their campaign’s performance.

About DCMN
DCMN helps digital brands to grow their business on a global scale with data-driven and creative marketing solutions. The full-stack growth specialist executes campaigns across all media with services spanning creation and production, media planning and buying, and campaign optimisation with their in-house technology.

With an international team of over 190+ experts in creative, media & technology and digital business DCMN is operating across the globe. Founded by Andreas Dengler and Matthias Riedl in 2010, the company has its headquarters in Berlin and offices in Paris, London, New York, Bangalore, Gurgaon, Cape Town, Munich and Wroclaw. DCMN counts more than 170 digital brands in its portfolio including Jimdo, eToro, real.de, Secret Escapes, Holidaycheck, Com2Us, tado°, Gameloft, Outfittery and Glossybox.