Limited, by invitation only Alpha users to be the original participants in building the first consumer-powered data marketplace where people will own, verify and sell access to their data
LOS ANGELES – Social Reality, Inc.‘s (NASDAQ: SRAX) blockchain identification graph platform, BIG, announced the release of the Alpha version of its consumer data management and distribution system to a limited, by invitation only group of users.
Today’s announcement represents the first direct engagement for BIG with users and the next step in creating the first consumer-powered data marketplace where people will own, verify and sell access to their data.
“The release of BIG in Alpha is an exciting step in our efforts to build a consumer application and secure data management system with a rewards component,” said Christopher Miglino, CEO and Chairman of SRAX. “BIG will benefit everyone in the Internet ecosystem and deliver an advantage to our advertising clients, while improving the online experience for consumers.”
“After months of hard work and diligence, our vision for BIG, as the first consumer-powered data marketplace, is coming to fruition,” said Kristoffer Nelson, COO of SRAX. “The BIG platform solves challenges for both consumers and businesses. Most importantly, the ability for consumers to verify their existing data and create new data through interactive surveys in the Alpha version, represents a significant milestone in enabling consumers to own and manage their data.”
SRAX (NADAQ: SRAX) is a digital marketing and consumer data management and distribution technology platform company. SRAX’s technology delivers the tools to unlock data to reveal brands and content owners’ core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIG (www.bigtoken.com), SRAX is also developing a consumer-powered data marketplace where people will own and sell access to their data thereby providing everyone in the Internet ecosystem transparency, choice and compensation. SRAX’s technology and tools deliver a digital competitive advantage for brands in the healthcare, CPG, automotive, sports and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.srax.com.
About BIG Platform and BIGtoken
BIG Platform, built on the blockchain by SRAX, is a consumer data management and distribution system. Currently under development, SRAX’s blockchain identification graph platform, BIG, is expected to be the first consumer-powered data marketplace where people will own, verify and sell access to their data. Through a secure blockchain platform, token reward and open source governance structure, BIG will provide users with transparency, choice and compensation to manage and access verified data. As envisioned, participating consumers will be rewarded with digital tokens, BIGtoken. Developers will be able to build online experiences on top of the BIG Platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. SRAX’s BIG Platform will improve the online experience for all interested parties.