Yengage Selects Intertrust’s Personagraph Consumer Data Platform to Drive its Targeted Advertising Operations

SUNNYVALE, Calif. – Intertrust Technologies Corporation and Yengage Corp., announced that Yengage will use Intertrust’s Personagraph consumer data platform to power its digital advertising operations. Founded and run out of Silicon Valley, Yengage is a subsidiary of Japan’s D.A.Consortium Inc., or DAC. DAC is one of the largest media buying companies in Japan. Yengage’s main business is to drive media demand to Asian mobile apps – their operations are based and focused primarily on the American market today. Yengage will use Intertrust’s Personagraph platform, with its vast mobile device data population to target ads to its portfolio of apps in the US and Asian market.

Intertrust & Yengage announced Yengage will use Intertrust’s data platform for its digital advertising operations

“We’re delighted to power Yengage’s digital media platform with Personagraph,” said Talal G. Shamoon, Intertrust’s chief executive officer. “We built Personagraph to help advertising media sales companies like Yengage, and our partnership is the perfect example of specialists working together to bridge markets.”

Intertrust Personagraph has hundreds of millions of unique mobile IDs from around the world. Intertrust gathered these data from numerous sources and stores them in a secure, programmable, trusted data rights management platform. Intertrust’s decades of expertise in secure systems and trusted computing have produced a unique platform that provides insights and targeting capabilities in a manner that respects consumer privacy and the business integrity of its data providers.

“We chose Personagraph to power our service because of its surgical targeting capabilities and its attention to security and privacy, we aim to serve American agencies targeting US and Asian mobile apps, and we must provide our agency partners with the highest quality targeting and brand integrity,” said Toru Miyata, Yengage’s chief executive officer and founder.

About Intertrust Technologies Corporation

Intertrust provides trusted computing products and services to leading global corporations – from mobile and CE manufacturers and service providers to enterprise software platform companies. These products include the world’s leading digital rights management, software tamper resistance and privacy-driven data platforms for AdTech, DNA storage, and IoT.

Founded in 1990, Intertrust is based in Silicon Valley, with regional offices in London, Tokyo, Seoul and Beijing. The Company has a legacy of invention, and its fundamental contributions in the areas of computer security and digital trust are globally recognized. Intertrust holds hundreds of patents that are key to Internet security, trust, and privacy management components of operating systems, trusted mobile code and networked operating environments, web services, and cloud computing.

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About Yengage Corporation

Yengage is an advertising agency specializing in integrated strategic planning, localization, user acquisition, PR, ASO and creative services in Japan and across Asia. As a Performance-driven ad agency, the company’s group has deep market knowledge from years of proven success for advertisers.

Funded by D.A.Consortium Inc., one of the largest digital media buying companies in the Japanese market. DAC group has been a leader in the digital advertisement business for over 20 years in Japan.

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