Acquisition fuels strategic expansion, helps publishers accelerate commercial growth
Ogury, the leading mobile data company, announced the acquisition of Adincube, a leading mediation solution for mobile publishers. With the Adincube integration, Ogury further solidifies its standing as the only solution for publishers to accelerate commercial growth and use automation to holistically monetize their apps.
Adincube uses artificial intelligence to integrate all demand partners without compromising user experiences or taxing publishers with labor-intensive processes to manage inventory buys. Its unbiased algorithm identifies predicted earnings from all performance campaigns, converts them to an accurate CPM and selects the highest yielding ad at the moment an impression is served. This boosts publishers’ ad revenue by an average of 218 percent.
With this acquisition, Ogury is now the first to provide a holistic platform that spurs commercial growth for mobile publishers by offering the following suite of solutions:
- Active Insights, the newly launched solution that helps publishers discover coveted insights on user behaviors and app performance within the entire mobile ecosystem
- Adincube, which monetizes 100 percent of their inventory with AI-powered optimization.
- Augmented Monetization, which maximizes the value of their impressions with qualified, data-enriched inventory
“Publishers can’t keep up with the ever-changing tech stacks, yet the mobile landscape continues to expand with solutions that only address the symptom of a larger industry problem,” said Jean Canzoneri, co-founder and CEO. “Acquiring Adincube enables Ogury For Apps to become an all-encompassing solution that provides real value to publishers in an already complex marketplace.”
Ogury’s mobile data feeds into Adincube’s multi-level, machine learning algorithm. With every impression served, the algorithm becomes more intelligent, optimising ad revenue on a user-by-user basis.
“Despite the overabundance of mobile tech solutions, publishers still can’t scale and monetize without hindering user experiences,” said Jonathan Ferrebeuf, Adincube co-founder. “By combining it with Ogury, we’re excited for new opportunities to help drive growth for publishers and providing them with actionable insights driven by high-quality, clean data.”
To learn more about Adincube, please visit https://www.ogury.com/ogury-for-apps/.Terms of the deal were not disclosed.
Founded in 2014, Ogury works with all major media agencies, and the world’s leading brands and publishers. Ogury has access to 400m+ high quality and consented mobile user profiles in 120 countries. This unique data fuels Ogury’s integrated suites of solutions, for publishers and for brands. Ogury has offices in London, New York, Paris, Milan, Rome, Los Angeles, Chicago, Boston, Detroit and Madrid, and we’re just getting started. For more information visit www.ogury.com.