Fenestra Partners with Swisscom Blockchain AG

  • Swisscom Blockchain, a major player in Blockchain advisory and development services, to support the development of Fenestra’s full pilot platform
  • Swisscom Blockchain brings significant scale, expertise and a recognised name to Fenestra’s technology development
  • Swisscom Blockchain partnership follows Fenestra’s recent successful fundraise and appointment of President of North America to lead US operations

London – Fenestra, the independent blockchain ad-trading platform designed to transform the media and advertising buying industries, has today secured Swisscom Blockchain AG as its technology development partner, appointed to continue to build out the start-up’s full pilot system.

Swisscom Blockchain, a major player in Blockchain advisory and development services and specialist Blockchain subsidiary of Swisscom, one of Switzerland’s largest IT and telecommunications providers, will support the development of the company’s full pilot platform. Fenestra will utilise Swisscom Blockchain’s scale, depth of resource and technology capabilities to help build out its minimum viable product, that being the technology on which the company will operate.

Fenestra’s platform is designed to offer a closed user group access to an initial test platform on which users can connect and transact. Swisscom Blockchain will help ensure the delivery of a successful, seamless proof-of-concept, building towards a reliable, water-tight infrastructure, on which the entire Fenestra ecosystem will interact.

The partnership comes quickly following the launch of the platform in February and subsequent announcements more recently on a successful $1.5mn seed funding round – from private investors and high net worths in the US and UK – and the appointment of a President of North America to lead Fenestra’s market entrance into the US. Today’s partnership serves as another example of the scale and speed of Fenestra’s growth to date.

Ashley Mackenzie, Fenestra’s Founder and CEO, comments:
“We’re thrilled to be working with Swisscom Blockchain at this crucial stage in our development. This is an important and exciting milestone for Fenestra, working alongside one of the highest profile businesses in the sector. Our ambition is to use smart technology innovation on the Blockchain to transform the global advertising sector and Swisscom Blockchain’s first class skills and experience offer us the scale to meet our ambitions. We look forward to welcoming our closed group community of likeminded test partners in the very near future.”

Daniel Haudenschild, CEO at Swisscom Blockchain AG adds:
“Blockchain technology has the potential to have a transformational impact on industry worldwide, across all sectors – and we’re seeing this come through already. I’m very excited by what Fenestra’s concept can deliver for the media and advertising industry and I’m delighted to be working with the team in bringing this game-changing concept to market.”

About Fenestra Holdings Ltd.
Fenestra provides advertisers, and their agencies, with an independent secure transactional platform to record and audit every trade and payment made through their media supply chain using distributed ledger technology. The Fenestra leadership group are successful, serial entrepreneurs with a track record in disrupting at the apex of technology and marketing across international markets. The team collaborated between 2007 and 2014 in the creation and delivery of Base79, a global pioneer within the Online Video advertising ecosystem. Base79 was the largest YouTube partner outside of North America, and was sold to a stock market listed competitor for $85mn.