Sovrn Partners with Anti-Fake News Platform Factmata

London and New York: Sovrn, which helps more than 25,000 independent online publishers succeed by doing more of what they love, announced it has become the first to partner with Factmata, the anti-fake-news advanced machine learning platform. The partnership will enable Sovrn to further enhance the quality media ecosystem it curates for brands, advertisers, publishers and other businesses and offer protection against deceptive digital content.

As concern surrounding the credibility of news has increased, more than half (55%) of programmatic decision-makers have put pressure on tech partners to proactively screen for fake news, Sovrn has become the first client of Factmata’s following the anti-fake-news platforms first round of seed funding in February this year, which included Twitter founder Biz Stone.

Factmata’s technology leverages machine learning algorithms, preventing inadvertent placement of low quality, fake, or hateful content on the web. Through this new partnership, Sovrn will use Factmata’s technology to build new whitelists of inventory that are free of hate speech, politically extreme, and fake/spoof content.

Matt Harada, GM Data and Demand at Sovrn comments: “We work with a broad portfolio of large, medium and small independent publishers, who must pass our stringent 25 step process, to ensure that our advertisers have sustained confidence in our supply. Partnering with emerging technologies like Factmata is a natural way for us to continue our quality leadership by adding yet another layer to maintain clean and healthy inventory to our clients.”

“This implementation is particularly timely as we head into election season in the US market where there is great sensitivity to fake-news.” Continued Harada, “To that end, we’re pleased to announce that we’ve packaged the best of our Factmata screened inventory into a deal available through deal ID SVNFCTMTA.”

Anant Joshi, Chief Revenue Officer of Factmata comments: “We are delighted Sovrn has become our first client and is joining Factmata’s mission of reducing misinformation on the web, and is committed to steering publishers and readers clear of fake news. Sovrn certainly takes a different approach to its competitors and is ahead of the game when it comes to being transparent with its clients and partners.”

About Sovrn
Sovrn owns and operates a proprietary ad technology stack with direct connections to every major buyer in the world. Sovrn gives content creators tools and services to make money; scale to grow their audience; manage their ad operations; improve their cashflow, all underpinned by a massive data commons for extraordinary insights. Sovrn is headquartered in Boulder, Colorado, with offices in Denver, New York and London.

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About Factmata
FACTMATA is an advanced machine learning platform with a clear mission: to build a quality media ecosystem for people, advertisers, publishers and other businesses concerned with deceptive digital content. Established in 2017, and with backing secured from the most respected internet pioneers, we are tackling fake news by offering the only solution built on a crowd sourced community platform, leveraged by artificial intelligence.

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