NEW YORK – Triton Digital®, the global technology and services leader to the digital audio industry, announced the integration of its audio advertising marketplace, a2x®, with IQM, a leading data solutions provider specializing in ‘voter matching’ for progressive politicians and causes. Through this integration, buyers that use the IQM platform will be able to increase their reach by adding highly-targeted digital audio inventory from a wide range of podcasters, radio broadcasters, web radios, and online music services to their programmatic, omni-channel political buys.
@TritonDigital Integrates IQM with a2x® to Provide Political Media Buyers with Programmatic Access to Premium Digital Audio Inventory
“At IQM, we develop innovative predictive models that provide our political clients key insights into the media consumption habits of their chosen demographic, including vital influenceable and open-minded voters,” said Bhargav Patel, CEO at IQM. “With Triton Digital and their a2x® marketplace, we’ve expanded our capabilities and how political campaign managers can leverage digital audio for their local messaging. Triton Digital’s a2x marketplace is full of premium audio inventory that will enable our clients to extend their reach, by delivering compelling messages to their target audiences at the right time, on the right devices, and with the right frequency.”
“With a reach of approximately 180 Million individuals per month in the U.S., digital audio is an incredibly valuable marketing channel for political campaigns,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “The ability to target individuals by age, gender, location, and other demographic information provides a level of efficiency and relevance that is difficult to obtain through political mailings, phone calls, and door-to-door visits. We look forward to the success that IQM’s buyers will receive from incorporating this tremendously effective communication channel to their programmatic buys.”
The global audio marketplace, a2x®, is the world’s first programmatic buying marketplace for digital audio. The industry-leading marketplace enables buyers to execute highly targeted and brand safe audio ad buys across a highly engaged digital audience. To learn more about a2x®, contact monetization@tritondigital.com.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 40 countries, Triton Digital provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton Digital powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service, that makes it easy for advertisers and brands to determine the best destination and time to reach their target audiences. Through unparalleled integrity, excellence, teamwork, and accountability, Triton Digital remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. For more information, visit www.TritonDigital.com.
About IQM
IQM is a global provider of digital advertising media and data management technology. IQM’s proprietary platform (the “Platform”) activates data, automates execution, and optimizes advertising interactions across addressable media — delivering greater performance, transparency, and control to marketers communicating to voters. Co-founded by Bhargav Patel, CEO and Kris Qiu, COO, IQM processes are powered by artificial intelligence (AI) with machine learning to more accurately measure voters’ levels of enthusiasm, open mindedness and political motivations. Plus, IQM creates predictive models that track voters’ journeys from campaign kickoff to the booth. IQM draws on the extensive experience of a 30+-person team specialized in AI, computer vision, mathematical optimization and politics. For more information, visit www.iqm.com.
