Former Meredith and Time Executive to Lead Marketing Across Digital, Print and Experiential Platforms
Trusted Media Brands, a leader in brand-driven multi-platform media content, and home to iconic brands such as Taste of Home, Reader’s Digest, and The Family Handyman among others, today announced the appointment of Jason Sinclair to the new position of Vice President, Marketing for the company effective June 19, 2018.
He will be based in the company’s offices on Third Avenue in New York City, reporting to Zach Friedman, Chief Revenue Officer.
Sinclair most recently served as Executive Director, Digital Marketing for Meredith Corp. where he was a strategic marketing leader for the Foundry, the company’s state-of-the art digital lab and custom content studio within its Digital Advertising Group.
One of the industry’s most respected marketing leaders, Sinclair has held several key leadership roles at many of the nation’s premier digital and media companies including serving as Executive Director, Marketing for Time Inc., where he led travel marketing for Time Inc.’s entire portfolio of brands including Travel + Leisure, Food & Wine, Coastal Living and Southern Living.
Under his guidance, the team built and executed cross platform programs that drove branded and custom content revenue to the number one position amongst Time Inc.’s many industry verticals.
“Jason is an incredibly savvy and strategic thinker who understands how to work across media channels to create innovative solutions for marketing partners,” says Friedman, Chief Revenue Officer, Trusted Media Brands. “His experience and leadership will bring tremendous value to our brands and our customers as we continue to build on our multi-channel growth initiatives.”
Friedman notes for example that Trusted Media Brands’ digital properties hit record performances for the month of April, reaching an audience of 55.6 million unique visitors (UVs), reflecting a 22 percent increase over the same period last year.
Based on the comScore rankings, the Trusted Media Brands Digital network is among the top 25 out of over 1,600 digital lifestyle networks. According to the comScore reporting, four out of five consumers are now reaching the Trusted Media Brands Digital network through their mobile devices.
“As a passionate traveler, father, DIY blogger, and home chef, I’m excited to help shape the digital transformation of so many storied brands—brands my family loves,” says Sinclair. “Taste of Home is a staple in our busy household, guiding everything from hurried dinners to our re-creations of meals we discovered all over the world. Media partners are looking for opportunities and audiences like this—like me and my family—and I’m eager to help Trusted Media Brands make that connection at scale.”
In addition to his most recent role, Sinclair’s background and experience include leadership positions with top media companies including Condé Nast where he served as Director, Brand Marketing + Branded Content for their Lifestyle Collection of brands including Condé Nast Traveler & Architectural Digest. His work with these brands resulted in multiple awards and honors including the Largest Growth in Digital award and a Webby Award for video content.
He also held senior leadership positions including Director of Strategy with Neverstop, an award-winning boutique creative agency, and Director of Digital Media & Innovation with Zoom Media, a global video network and experiential marketing agency, among others.
About Trusted Media Brands
Trusted Media Brands is a visionary, brand-driven multiplatform media company, home to iconic brands like Taste of Home, the world’s largest circulation food media brand; Reader’s Digest; The Family Handyman, America’s leading source for DIY; a suite of highly-targeted brands including Birds & Blooms, Country, Country Woman, Farm & Ranch Living and Reminisce; and digital properties which include the Taste Community and Haven Home Media.
Trusted Media Brands reaches active consumers who genuinely connect with our blend of uplifting and enduring expertly-curated family, food, health, home improvement, finance and humor content – digitally, via social media, magazines and books, and events and experiences. Founded in 1922 by DeWitt Wallace as The Reader’s Digest Association, one of the first user-generated content publishers, Trusted Media Brands is headquartered in New York City. For more information, http://www.TrustedMediaBrands.com.