Outbrain and IDG Announce Strategic Partnership

LONDON & NEW YORK – Outbrain, the world’s leading premium native discovery platform, announced the details of a two year strategic partnership with leading technology publisher, IDG.

The partnership with Outbrain will see IDG utilize the full suite of Outbrain’s Engage Solution tools across all their publishing titles in the US and UK and select titles in France and Spain, to deliver high-quality organic and sponsored content to audiences across its wide portfolio of digital publications. Publication titles include PCWorld, Macworld, Tech Advisor, Computerworld, Network World and TechHive.

Outbrain’s proprietary technologies, will enable IDG to marry editorial curation with personalisation, drive audience growth and engagement, and increase revenue opportunities across all media platforms.

“We believe that Outbrain is the market leader for premium content recommendations, and offers us an array of innovative recirculation tools to help us both increase traffic and monetize it in a customizable way. As the world’s leading tech media company we select only the best partners to work with, and look forward to a close working relationship with Outbrain,” said Simon Jary, Publishing Director of IDG in the US and UK.

Outbrain currently reaches a billion unique users and serves 275 billion personalised content recommendations every month across 80% of the world’s leading publishers.

Stephanie Himoff, Managing Director Northern Europe added, “We are delighted about this long-term partnership and to be chosen by IDG following a thorough global selection process. This partnership not only represents a considerable monetisation opportunity but also reinforces Outbrain’s commitment to provide our partners’ readers with high-quality personalised recommendations, keeping their best interests at heart. We look forward to the prospect of growing synergy across our markets in North America, the UK and Continental Europe.

About Outbrain

Outbrain (www.outbrain.com) is the world’s leading premium discovery platform, bringing personalised, relevant online, mobile and video recommendations to audiences while helping publishers understand their audiences through data. Outbrain serves more than 275 billion personalised recommendations, reaching nearly one billion users every month across the globe.

Outbrain’s expansion to some of the web’s largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publishers that currently leverage the Outbrain platform include: CNN, ESPN, Time Inc., Fox News, The Guardian, The Telegraph, New York Post, Sky News, TF1, Condé Nast, Bild, Orange, and L’Equipe. Additionally, through its recent acquisition of Zemanta, marketers can now access more than 5,000 additional publishers’ native ad placements through Outbrain Extended Network, as well as programmatically.

Founded in 2006, the company is headquartered in New York with a presence in the U.S., U.K., Germany, France, Spain, Italy, Singapore, Japan, Australia, Brazil, and Slovenia.

Follow @Outbrain on Twitter: https://twitter.com/Outbrain.