— Major LATAM OTA Despegar Achieves a 28x Increase on Return on Ad Spend with Clinch Instagram Stories
–Product is an Extension of the Company’s “Clinch for Facebook” Offering, Enabling Brands to Create Dynamic Personalized Video Experiences on the Social Platform
NEW YORK – After the successful launch of “Clinch for Facebook”, Clinch, a creative technology company that powers dynamic, personalized video advertising, is the first company to offer dynamic and personalized Instagram Stories, enabling brands to serve a personalized video at scale.
Despegar, the leading online travel company in Latin America, experienced a 28 times increase in return on ad spend (ROAS) when using Clinch for personalized, dynamic Instagram Stories, making it six times more effective compared to the brand’s generic Instagram Story videos.
“Clinch enabled us to turn our Instagram Stories from a brand awareness strategy to a personalized experience that encouraged travelers to book more with Despegar,” said Andrés Patetta, CMO of Despegar. “With Clinch, we are able to leverage our first-party data to engage with those that just booked a trip, as well as encourage travelers who hadn’t booked in a while to reengage with our platform.”
Beyond Instagram Stories, Clinch can also personalize the Canvas experience (e.g.: landing page, different interactive modules) within the platform. Creative can be changed based on a variety of data points including location, offer and demographics, etc.
“Instagram is really effective for brands as it provides a platform for deep engagement,” said Oz Etzioni, CEO of Clinch. “Unlike other social products, Instagram Stories provide a native content opportunity for consumers to connect with brands and discover products and services. Clinch is bringing the same level of personalization and scale that it has developed for Facebook and programmatic ad serving platforms to Instagram, enabling brands and agencies to shift from just focusing on reach and awareness to performance.”
Clinch leverages artificial intelligence to provide rapid A/B testing of creatives and generates personalized video and display campaigns at scale (thousands of versions). In addition, the product provides analytics and unique insights regarding client data segments and the best performing creative.
The product is the result of Clinch’s successful completion of the Facebook Marketing API Accelerator, a prestigious program offered by Facebook to encourage the development of technologies to support advertisers. Clinch for Facebook integrates directly with Facebook and Instagram’s API to remove barriers to entry and enables brands and agencies to leverage data to create personalized videos at scale.
To learn more about how to personalize video for Instagram Stories or for Clinch for Facebook please contact firstname.lastname@example.org.
Clinch is a personalized creative technology platform for programmatic and social media video and display ads. Clinch’s platform combines brand, product and consumer data with dynamic creative messaging to generate unlimited personalized versions of advertisements. Clinch provides brands and agencies with the ability to target consumers across all platforms and devices including web, mobile, in-app, social media platforms and Connected TV. Clinch works across all DSPs and does not require technical integration. For more information visit www.clinch.co.
Despegar is the leading online travel company in Latin America. Operating across 20 countries, Despegar provides the broadest suite of travel products in the region, including airline tickets, travel packages, hotel bookings and other travel products to its large customer base. With a mission to make travel possible, the Company’s one-stop marketplace enables millions of users to find, compare, plan and easily purchase travel services and products. Through Despegar’s websites and leading mobile apps, it offers products from over 250 airlines and more than 300,000 hotels, as well as approximately 900 car rental agencies and approximately 250 destination services suppliers with more than 7,000 activities throughout Latin America. The Company owns and operates two well recognized brands, Despegar, its global brand, and Decolar, its Brazilian brand. Despegar is traded on the New York Stock Exchange (NYSE: DESP). For more information, please visit www.despegar.com.