Japan’s leading DSP affirms commitment to transparency and strong traffic validation measures by deploying Protected Media’s cybersecurity traffic verification
Maverick Japan, one of Japan’s fastest growing DSPs, announced the implementation of Protected Media’s fraud detection and viewability solutions to identify and mitigate in-app advertising fraud and measure viewability rates. Maverick Japan serves 50M-60M impressions every month.
Today ad fraud stands at an estimated $19 billion, with the World Federation of Advertisers projecting that fraud will cost the industry $50 billion by 2025. With growing suspicions around the real rate of invalid traffic, advertisers remain challenged with the question of how to optimize ad spend and ensure that their ads are being viewed by human eyeballs. The high rates of ad fraud mean that the advertisers with the most robust ad fraud detection and prevention solutions at their disposal will ultimately suffer from the lowest rates of invalid traffic (IVT). As cybercriminals increase the sophistication of their attack methods, Maverick Japan is leading the move towards a cybersecurity approach to defending from attacks.
“We have always been committed to providing our customers with fraud free, viewable impressions,” explained Mr. Isamu Birumachi, CEO of Maverick Japan. “After working with local vendors we realized that we need to find a more strong robust solution, which is what led us to Protected Media. They have successfully demonstrated their abilities to catch more fraud than other systems we have used, and with more precision. We believe that their cybersecurity expertise combined with automation, will provide us with ad fraud detection and viewability solutions at scale.”
“Maverick Japan is a leading DSP provider with strong integrity and a proactive approach to combatting at fraud for their clients,” said Amichai Zuntz, EVP Sales & Business Development, Protected Media. “We are honored to have been selected by one of Japan’s leading digital advertising companies and are proud to help them maximize their advertisers’ ROI. We’ve proven on many occasions that our knowledge of the ad tech eco system, coupled with our experience in cyber security, makes for a potent mix where we are able to catch more sophisticated schemes at a very granular level.”
About Maverick Japan
Founded in 2013, Maverick Japan’s customizable DSP “Sphere” allows clients to target people rather than ad spaces. Using “Sphere”, management and sales teams can work together to analyze and optimize their digital media results. For more information visit www.mvrck.co.jp
About Protected Media
Protected Media’s solutions enable buyers and sellers of digital advertising to ensure that display mobile and video ads are properly located, visible, and seen by real people. Protected Media’s technology provides in-depth information at the impression level to detect problematic traffic so agencies can work side by side with publishers to identify and eliminate suspicious activity to dramatically increase overall ad quality. For more information visit www.protected.media.