NEW YORK — IgnitionOne, a global marketing technology and services leader, announced it has been positioned by Gartner, Inc. in the Visionaries quadrant of Gartner’s inaugural Magic Quadrant for Personalization Engines. Evaluation is based on completeness of vision and ability to execute.
The IgnitionOne Customer Intelligence Platform helps marketers find, value, and engage their customers across IgnitionOne channels as well as through robust integrations with other marketing technology providers. With a focus on capturing real-time signals to determine customers’ products of interest and propensity to convert, IgnitionOne powers personalization for the world’s top marketers.
“We’re proud to be positioned in the Visionaries quadrant of the Magic Quadrant for Personalization Engines by Gartner,” said Will Margiloff, CEO of IgnitionOne. “From our view, it is clearly an affirmation of the important role that the IgnitionOne Customer Intelligence Platform plays in the complicated world of digital marketing. Our proprietary capabilities around Customer Intelligence help power relevant, personalized omnichannel messaging across devices.”
Gartner, Magic Quadrant for Personalization Engines, Jennifer Polk, Bryan Yeager, 25 July 2018. [G5]
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IgnitionOne’s leading Customer Intelligence Platform empowers marketers to find and engage their most valuable customers across channels to maximize overall results. IgnitionOne is one of the largest independent marketing technology companies in the world, currently scoring over 400 million users monthly in 75 countries and powering more than $60 billion in revenue each year for leading brands, including General Motors, CenturyLink, La Quinta and Acer, as well as advertising agencies such as 360i, GroupM and Zenith Media.