Amid a heightened concern over data privacy, Jebbit enables brands to transparently capture and activate first-party data to fuel personalization in marketing
Boston — Jebbit, the world’s leading declared data platform, announced it has experienced another record quarter, underscored by doubling its business in under six months and the addition of several new clients, including Monster.com. To support this rapid business growth, the company has increased headcount, most notably bolstering its leadership team with the addition of Chief Marketing Officer Pam Erlichman and Chief Revenue Officer Joseph Dressler.
“The past quarter has shown that data privacy regulators are forcing companies to do what is right and what consumers deserve. Jebbit is in a position to enable organizations to be compliant with those regulations, putting transparency and trust above transactions,” said Jonathan Lacoste, president and co-founder of Jebbit. “We are proud to spearhead this industry transition with forward-thinking customer brands, which wouldn’t be possible without our growing, experienced team led by industry veterans like Pam and Joseph.”
Jebbit Helps Brands Solve Long-Standing Mobile and First Party Data Challenges
Whether browsing, shopping, or even applying for a job, brands know their mobile experiences are falling short of consumer expectations, and that they often lack the data needed to meet those expectations. That’s exactly why Monster.com recently chose to team with Jebbit.
“Jebbit’s combination of mobile-first interactive content and declared data capture capabilities is a perfect complement to our product portfolio and further enhances our commitment to reaching candidates where they already are,” said Saad Houri, Manager of Product Management at Monster. “We are uniquely positioned to better create content keyed to the mobile mindset of candidates and provide them with a better user experience, and provide our customers with increased conversion and valuable, consented data for future use.”
Bolstered Leadership Team
Jebbit’s newly appointed chief marketing and revenue officers will support the business’ growth trajectory and customer acquisition. As CMO, Erlichman, who was most recently the VP of Global Marketing at Oracle Data Cloud, will oversee Jebbit’s marketing strategy and work closely with sales leadership and Dressler to drive revenue growth for the organization. Erlichman brings over 20 years of B2B adtech and B2C marketing experience to Jebbit.
In his role as CRO, Dressler will draw on his sales experience, including his most recent position as SVP of Sales at LiveIntent, to lead Jebbit sales, partnerships and customer success teams. Dressler will be responsible for continuing to accelerate the tremendous growth that Jebbit has experienced over the past six months.
Jebbit is the world’s first declared data platform. Powered by high-converting mobile interactive experiences, clients like Cathay Pacific Airways, Tribune Media, Joybird, the New England Revolution and more use the Jebbit platform to better understand and drive revenue from consumers. To learn more, visit www.jebbit.com.