Company recognized for commitment to quality; technical and product innovations
LOS ANGELES – OpenX, the world’s leading independent advertising technology provider, announced that it has been honored with the “Best Programmatic Marketing Platform” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today.
“It is gratifying to see our team recognized for their incredible passion and hard work.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology-related categories. This year’s program attracted more than 2,000 nominations from over 12 different countries throughout the world.
The judges for the MarTech Breakthrough award called out OpenX’s commitment to quality, and the continued effort the company has made to improve the larger programmatic ecosystem, bringing more brand marketers into the space. OpenX was also recognized for the company’s massive mobile growth, and the successful transition into being a mobile-first company, with both revenue and volume on mobile surpassing desktop in the past 12 months.
“For more than a decade OpenX has been at the forefront of the digital advertising and ad-tech industry, and they continue to lead, innovate and stand out in the increasingly crowded digital advertising market,” said James Johnson, Managing Director at MarTech Breakthrough. “With their unrivaled commitment to investing in quality, both in terms of product and technical innovation, as well as their commitment to building a fraud-free and transparent marketplace for buyers and sellers, OpenX was the standout winner for this year’s best programmatic marketing platform globally. As they continue to innovate into new segments like mobile app, CTV and video, it was clear to our judges that OpenX has set the industry benchmark for others to follow. We congratulate them on their well-deserved 2018 MarTech Breakthrough Award.”
“2018 marked the 10-year anniversary of OpenX, and through all of the change and evolution that has occurred in the ecosystem, we have grown our leadership position through a steadfast commitment to our founding principles. We executed the first real-time bidding platform, invented header bidding, innovated in mobile to become a majority mobile company, launched significant product innovations in video, including the world’s first programmatic opt-in video exchange, and we are turning the engine we have built, an engine that has grown every year for the past 10 years, and has been profitable for the past four, on to new markets like CTV and OTT,” said Jason Fairchild, co-founder of OpenX. “It is gratifying to see our team recognized for their incredible passion and hard work.”
For more info about OpenX, visit: https://www.openx.com/
OpenX powers highly relevant advertising at global scale, delivering quality and value to brands, publishers and consumers across every type of connected screen and ad format. The company’s leading technology aggregates, curates and values consumer interest in real time on one of the world’s largest and highest quality ad exchanges to ensure marketers reach exactly the audience they want. OpenX serves more than 30,000 of the world’s most recognized brands, more than 1,200 publishers and more than 2,000 premium mobile apps.
About MarTech Breakthrough
Part of the Tech Breakthrough Awards organization, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit http://martechbreakthrough.com/.