Sublime Skinz Enters German Market Expanding European Operations

Sublime Skinz, the high-impact advertising marketplace for scalable premium advertising formats, continues its expansion by moving into the German market, appointing Assen Saraiwanow the new DACH Commercial Director, with a five-strong team in Düsseldorf

Düsseldorf/Paris – Sublime Skinz, one of the leading global marketplaces for programmatic high-impact advertising, has announced the expansion of its European operations, opening an office for the German-speaking market (DACH) in Düsseldorf. A market-leader in its sector, the Paris-based company has already established offices in the USA and Europe, with successful campaigns in France, the United Kingdom, Spain, Italy and the United States.

Sublime Skinz offers advertisers a new, customised, digital advertising strategy, that combines market-leading technology with a creative-first approach and, in turn, simplifies the execution of premium, non-intrusive, digital ad formats. By developing scalable advertising formats that are more creative, immersive and non-intrusive, the company delivers visual experiences that are far superior to classic wallpaper formats, and increase user engagement with the brand. Regular interactive formats are enhanced with additional mouse-over and scroll functions to create in-ad interaction scenarios, while integrated videos increase impact further for an enhanced, brand-focused experience. As the ad content evolves, advertisers profit from increasingly intelligent and high-impact campaigns.

Assen Saraiwanow, Commercial Director DACH, will lead the Düsseldorf office, bringing with him almost 20 years of experience in online marketing, sales, and business development. Before moving to Sublime Skinz, Saraiwanow was Sales Director at DataXu. Prior to that, he led DataFactor, an Axel Springer SE subsidiary, as its Managing Director. Assen Saraiwanow began his career at the performance marketing agency Quisma, and has held management positions at PHD and Kabam.

“We’re delighted to have Assen Saraiwanow on board helping Sublime Skinz strengthen its position in German-speaking countries. He has the expertise and the extensive knowledge of the customers in those regions to tailor our marketing concepts to their market requirements. Assen is also a digital marketing expert with a vast network of contacts in the market, ensuring that customers in Germany, Austria, and Switzerland can reap the full benefits of our solutions,” commented Andrew Buckman, Managing Director EMEA, Sublime Skinz.

Assen Saraiwanow added: “I’m looking forward to building Sublime Skinz’ business in Germany, Austria, and Switzerland with our new DACH team. Sublime Skinz is about data, impact and creativity, and our marketplace technology supports all of these inputs – with a particular focus on enhancing the user experience. This allows us to achieve excellent branding results for our customers. I’m looking forward to collaborating with media agencies and trading desks, and with our publishers and ad-tech partners. As the market leader for high-impact ads in France and the UK, we are looking forward to offering our mature portfolio of products to German-speaking countries – especially as brand managers and branding teams in the region have discovered the benefits of programmatic advertising, and are realising the rewards of this fast-growing market.”

Sublime Skinz is the leading global high-impact advertising marketplace. It is the first platform of its kind to provide multi-device advertising, working with advertisers, publishers, media agencies, and trading desks to drive efficient and effective campaigns at scale.

Sublime Skinz provides actionable statistics and transparent insights in real time, allowing brands to capitalise on the most impactful format with the greatest coverage across multiple websites. Sublime Skinz works with a clear objective to maximise revenues and optimise return on ad investments.

Founded in 2012, the Paris-based company has developed an international reach with offices in London, San Francisco and New York, and boasts an impressive network integrated with more than 3,500 websites worldwide. Sublime Skinz was honoured as the ‘audience favourite’ winner of the Launch: Silicon Valley World Cup Tech in 2014, and in 2016 was awarded Ernst & Young’s ‘Born Global’ prize and Business France’s ‘International Trophy of Digital Business.’

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