Bidooh extends reach to East Asia with its digital billboard platform operating on screens across shopping centres and corporate offices in South Korea
Manchester, United Kingdom – Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, is pleased to announce that it has signed a contract with DBDB Labs, a full-service media agency based in Seoul, to utilise its digital billboard platform across 10,000 screens in South Korea.
The 10,000 screens will be rolled out over a period of three years. 2,000 screens currently in operation will be fitted with a Bidooh Box and a further 8,000 new screens will be deployed. The deal follows the successful trial of a screen currently live in a corporate office in Seoul, which uses facial analysis technology to provide targeted, real-time advertising.
The screens will be installed in book stores, corporate offices and shopping centres across South Korea. By using Bidooh’s GDPR compliant technology platform, any business – no matter how small or local – can become an advertiser and any screen can become an advertising screen by plugging a Bidooh Box into the HDMI port.
As has been demonstrated with the UK Test Network, the high footfall and direct exposure to shoppers make shopping centres particularly receptive to Bidooh’s platform. The installation of screens in book stores and corporate offices extends Bidooh’s presence to new environments and provides access to two significant new marketplaces. The contract in South Korea follows on from the recently announced agreement to roll out Bidooh’s technology across 3,000 screens in Eastern Europe and the support of major digital exchanges such as OKEx, an advertiser on the Group’s screens and participator in its ICO.
Abdul Alim, co-founder and CEO, commented: “We are extremely pleased to have partnered with DBDB Labs to roll out 10,000 screens across South Korea. This contract expands our digital billboard platform to a new territory, demonstrates the scale of Bidooh’s commercial traction and ties in with our strategy of building quality partnerships across the globe. The South Korean marketplace has a highly sophisticated understanding of blockchain’s benefits and we consider this contract a further vindication of our decision to adopt this technology to improve transparency and engagement on our platform.”
Che Min Jang, CEO of DBDB Labs, added: “Bidooh’s digital advertising platform is changing out-of-home advertising by significantly reducing costs for advertisers, while increasing speed of delivery and transparency. Bidooh’s platform is available to businesses of all sizes, which opens up out-of-home advertising to smaller advertisers where there is clear demand. We are excited by the opportunity to leverage Bidooh’s technology across 10,000 screens in South Korea and look forward to a long and fruitful relationship.”
Bidooh is forming a decentralised digital billboard network which offers publishers immediate access to the Group’s global selection of screens. Bidooh intends to primarily grow its screen network by purchasing and deploying its own screens in shopping malls and other high footfall locations. However, in order to rapidly extend the reach of its platform, it is also entering into licence agreements with regional partner operators around the world.
About Bidooh
Bidooh is the world’s first facial analysis, digital billboard software platform on the blockchain, promising to revolutionise the $34.8bn Out-of-Home (“OOH”) advertising industry through democratisation, engagement and transparency. The Group provides a complete turnkey platform which allows businesses to create an advert on the Bidooh app or website and book space in real-time. Within 60 seconds, this is displayed on a selected screen around the globe and data analytics is made immediately available for advertisers to measure the performance of their campaign. The Group has an MVP in place and screens live in multiple locations, along with an ever-growing number of global partners.
DOOH Token Sale
The ICO public sale commenced on 31 October and is due to close on 30 November at the earliest, or until all the tokens allocated for this phase have been distributed.
The Token Sale has a soft cap of $5m USD and a hard cap of $25m USD.
To participate in the Token Sale, prospective purchasers are advised to visit http://www.bidooh.io/. Payment methods: Ethereum, Bitcoin, Litecoin, Bitcoin Cash, Stellar Lumens and Fiat.
