Ad World Masters Help Marketers Discover New Agency Partners

Ad World Masters is rethinking the agency partner discovery process with the first AI-powered ranking of agencies.

ADWM limited, a Dublin-based start-up, aims to change the way marketers discover agencies through the launch of its first platform: Ad World Masters. Ad World Masters is the first AI-powered ranking of agencies.

The ranking is based on AI technology that scores agencies from 0 to 10. Using big data (their social media popularity, web performance and other) plus a wide range of metrics such as years of experience, recognition through awards, and marketers’ reviews from different sources, ADWM uses over 160 parameters in total to rank agencies. The AI algorithms have been tested using raw data from over 5,000 agencies worldwide, and the company hopes to integrate more agencies in the near future.

Ad World Masters aspires to help agencies and marketers connect by offering a place for agencies to promote themselves and prospect potential clients. Simultaneously, it helps marketers find the best-suited agencies for their projects.

As well as agency ranking, the platform features advanced search tools that allow marketers to filter agencies based on their location, skills, languages used, and speciality. Marketers can post reviews on agencies and shortlist them. Agencies are not forgotten either. The platform offers tools for actively prospecting agencies to gain visibility through advertising and reaching out to marketers.

According to 2018 research from Provoke Insight (, companies often collaborate with an average of 4 agencies at once. The same research reveals agencies are transitioning more and more toward a project-based pay structure. Within this context, Ad World Masters positions itself as a go-to platform for marketers and clients when sourcing their next marketing or creative partner.

Headquartered in Dublin, ADWM Ltd includes a team of advertising and marketing experts. The platform is financed by European private investors.

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