Jumpshot’s The Competitive State of eCommerce Marketplaces Data Report, 2019 U.K. Edition, shows Amazon drove more than 65 percent of conversions across 15 major categories in 2018
LONDON — Jumpshot, the only company that unlocks walled garden data, today announced the expansion of Jumpshot, headquartered in San Francisco, California, to the U.K. market and the official availability of its Jumpshot Insights product. In addition, Jumpshot today released its The Competitive State of eCommerce Marketplaces Data Report, 2019 U.K. Edition, showing Amazon drove more than 65 percent of transactions across 15 major categories in 2018. That dominance could be vulnerable, however, as eCommerce transactions at large grew faster than Amazon’s, increasing 15 percent year-over-year compared to Amazon’s two percent growth.
“Today is a big day for Jumpshot as we continue to expand globally and now offer our unique data analytics to companies in the U.K. market from our new hub in London,” said Deren Baker, CEO of Jumpshot. “We’ve grown considerably in the U.S. market, and the time is right to begin offering our Insights solution in EMEA – in the U.K. immediately and rolling out in France and Germany soon after. This expansion is a testament to the continued and growing demand for our data insights.”
Jumpshot provides its global customers – including Condé Nast, Douglas, Kantar, Pepsi, Santander Bank, TripAdvisor and Unilever – access to their real-time, anonymized global panel that tracks five billion actions a day across 100 million devices to deliver insights into online consumer behavior.
“The online travel market is highly competitive and changing quickly, and it’s often challenging to understand consumer behavior and key insights that boost online market share, from researching to click-through to purchase,” said Charlie Ballard, global director of strategic insights at TripAdvisor. “With its 100 million device panel size, tracking of mobile data in every market, and highly collaborative approach to partnerships, Jumpshot has been a strategic partner for TripAdvisor and its solution is allowing us to better understand our current customers and competition and more rapidly grow our business.”
Jumpshot studied anonymous consumer actions on mobile and desktop devices within 500 eCommerce sites and marketplaces for 2018, analyzing visits and transactions for different brand categories across these sites.
Major takeaways from the new report include:
● Argos and other retailers are surging in online growth while Amazon’s market share has plateaued.
– Amazon has more than 65 percent transaction share across most categories for 2018, but its dominance has left it without room to grow further.
– While Argos has a relatively small market share today compared to Amazon, its growth is drawing attention.
– Different categories see distinct winners in terms of growth—Tesco in household essentials, Marks & Spencer and Ikea in furniture and QVC in beauty.
– Struggling retailer Marks & Spencer has a bright spot in online sales, leading the pack in YoY growth in women’s clothing, baby and furniture purchases.
● Among all retailers, 2018 digital transactions for women’s and men’s clothing increased 54 percent and 46 percent, respectively, over the 2017 totals. In comparison, Amazon’s women’s and men’s clothing transactions paled vs. competitors’ growth averages and increased by only 10 percent and 13 percent, respectively, in the same time period.
● Across the 15 categories that Jumpshot analyzed, Amazon’s electronics transactions fell by 10 percent year-over-year during 2018, a larger drop than the seven percent decrease for the electronics category at large.
● Argos (www.argos.co.uk) held a respectable second place to Amazon in a number of categories, especially appliances, furniture, and toys & video games, where it took 20 percent, 28 percent, and 17 percent of total purchases, respectively. At large, however, Amazon drove 10x the number of online transactions that Argos posted: 229 million for Amazon compared to 22.6 million for Argos.
To download the full data report, please visit: https://go.jumpshot.com/competitive-state-uk-ecommerce-market-report.html
About Jumpshot
Jumpshot delivers digital intelligence from within the internet’s most valuable walled gardens. The company’s real-time, anonymized global panel tracks five billion actions a day across 100 million devices to deliver insights into online consumer behavior. Jumpshot works with customers including Unilever, Microsoft, IBM, Google, Yelp, Condé Nast and TripAdvisor, among others. Learn more about Jumpshot at www.jumpshot.com.
