Adlucent Strategically Expands Leadership Team with Industry Veterans

Adlucent Adds Two New Roles to Its Leadership Team as the Company Continues to Experience Tremendous Growth

AUSTIN, Texas — Adlucent, a leading digital marketing and analytics agency, announced the addition of Sue Krieg as Senior Vice President of Client Services and John Tawadros as Senior Vice President of Business Development. Both roles are new for the company.

“Adlucent’s unique position as a thought leader in the ecommerce industry and their reputation for exceptional results is what drew me to the company”

The addition of the two roles to Adlucent’s leadership team is in response to the continued rapid growth the Austin agency is experiencing. Stepping into the roles as digital advertising veterans, Krieg and Tawadros have the combined experience of leading teams across industry big names including Performics and iProspect, both internationally recognized digital marketing agencies. Together they will focus on navigating scalability for the company during this crucial time.

“Building a successful company isn’t just about growth – it’s about scale,” says Ashwani Dhar, CEO of Adlucent. “As Adlucent continues to push past milestones, we knew we had to take the right steps to ensure we continue to deliver the high-quality work our company is known for. Adding Sue and John to our leadership team is a big win for us.”

Bringing 20 years of experience to the role, Krieg’s goal is to bring strategic growth to both clients and the Adlucent team. For clients, Krieg will focus on helping navigate the shifting ecosystem of digital marketing by delivering strategy across paid search, programmatic, paid social, Amazon services, co-op marketing and more to solve their business challenges and deliver omnichannel growth. Within Adlucent, her focus is to scale the client services team by establishing effective operational processes and talent development opportunities.

Prior to Adlucent, Krieg served as the SVP of Client Solutions at Performics, a performance marketing agency in Chicago. She has expertise across all aspects of integrated marketing, from mobile product development for the Local Commerce and Innovation Team at Sears Holdings Corporation to omnichannel campaigns for household brands such as Home Depot and Williams-Sonoma at Experian Marketing Services, a leading global information services company.

Joining Adlucent, Tawadros will oversee the entire new business team. He is responsible for further accelerating new partner acquisition through strategic planning into new sectors and maintaining overall partner success.

With proven success in managing multi-faceted businesses, leading cross-functional teams and improving organizational efficiencies, Tawadros has been an integral part of growing and scaling companies. Prior to Adlucent, he was a part of building three different ecommerce startups, which all resulted in successful exits. Most recently he served as COO of Everquote, a leading online insurance marketplace in the U.S. Tawadros was also one of the founding principals at iProspect where he served as COO for 10 years and built and led the Service, Technology and Training groups.

“Adlucent’s unique position as a thought leader in the ecommerce industry and their reputation for exceptional results is what drew me to the company,” says Krieg. “John and I are excited to push Adlucent towards continued growth that best serves our clients and our team.”

Adlucent, an Advantage Marketing Partners company, is a performance-driven digital marketing and analytics agency. Adlucent’s team of experts pair their talents with our unparalleled Deep Search™ digital marketing and shopping analytics technology designed in-house. From paid search to Amazon services, our completely customized ad management algorithms and dashboards help innovative brands acquire new customers across channels while profitably growing revenue. To learn more about Adlucent and our team, visit