illuma Receives EDAA Trust Seal From ABC

LONDON, UK illuma has received the EDAA Trust Seal from industry-owned media auditor ABC, demonstrating compliance in accordance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA).

Earning the Trust Seal is the important last step in the process for Third Parties committed to the self-regulatory programme. The Trust Seal demonstrates compliance and inspires trust in the market.

Earning the EDAA Trust Seal reinforces illuma’s commitment is to give advertisers the power to drive more efficient, transparent audience reach and engagement in their digital advertising campaigns, without using personal data.

Jacqui Wallis, Managing Director at Illuma Technology comments: “We’re delighted to have the backing of ABC through the EDAA Trust Seal. As a company we wholeheartedly support any industry initiative that demonstrably improves the quality of digital advertising. Initiatives like the EDDA Trust Seal provides brands with the opportunity to improve the efficiency of their digital ad spend and also improves consumers’ online experience with advertising. In turn this builds trust and an understanding of the value exchange between brands and consumers.”

Jan Pitt, Commercial Director at ABC, comments, “We’re delighted to issue the EDAA Trust Seal to illuma having provided them with a robust and independent audit service. Independent certification helps to raise standards across the industry, and I have no doubt will give illuma’s clients greater confidence in their systems and processes.”

For more information on ABC’s audit service, please go to:

About illuma
Illuma is an audience expansion technology that finds new audience, without using personal data.

illuma provides enterprise advertising technology for advertisers and agencies to identify the real-time content consumption of each brand’s unique audience, finding patterns in the page contexts that drive high-quality engagements.

We help digital advertisers convert precise audiences, improve financial performance, and make better decisions.

illuma’s adaptive contextual technology doesn’t depend on cookies or personal data, we employ proprietary AI algorithms to identify contextual patterns. With this approach, illuma expands and targets new, relevant and meaningful audiences and uncovers audience insights that are unique to each brand.

About ABC
ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.
Through our experienced teams we provide an independent service, checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB, JICWEBS and TAG.

Our logo stands for quality and trust in media, empowering our £22bn industry to trade with confidence. For more information please visit

About EDAA
The European Interactive Digital Advertising Alliance (EDAA) is a non-profit organisation based in Brussels and is responsible for enacting key aspects of the self-regulatory initiative for Online Behavioural Advertising (OBA) across Europe.

EDAA principally acts as the central licensing body for the OBA Icon and provides technical means for consumers to exercise transparency and control over OBA through the online consumer choice platform. EDAA is governed by EU-level organisations which make up the value chain of OBA within Europe and acts to ensure European consistency in approach. More information can be found at: