Taboola Expands Strategic Relationship with NBC News For an Additional Five Years, Launching Taboola Feed – Focusing On Reader Loyalty

NBC News adopts innovative Taboola Feed to drive additional revenue and increase user engagement

NEW YORK — Taboola, the leading discovery platform, announced an exclusive strategic relationship with NBC News. It will see NBC News implement Taboola Feed on desktop, tablet, mobile web and mobile app to increase user engagement and revenue. The deal builds on an existing relationship between Taboola and NBC News, which have already been working together for five years.

Taboola Expands Strategic Relationship with #NBC News For an Additional Five Years, Launching Taboola Feed – Focusing On Reader Loyalty

Under the relationship, NBC News, launched Taboola Feed, a seamlessly integrated infinite feed that provides readers with personalized content for a more engaging experience. Similar to how people experience social networks, Taboola Feed encourages audiences on the open web to stay engaged on a publisher’s site by scrolling through a personalized stream of content, video, and other experiences the user might be interested in discovering next.

NBC News will also use Taboola Newsroom’s insights and A/B testing capabilities, providing editorial teams with actionable insights and data about content performance in real time. Editors and writers will now be able to test the performance of headlines, thumbnails and story placements in real time and discover topics their users are most interested in reading about to create editorial best practices over time. The Newsroom platform also provides editors with unique insights on trending topics from Taboola’s publisher network.

Additionally, NBC News will use Taboola’s Audience Exchange within Taboola Feed to strategically manage and optimize the flow of traffic across sister sites and partners.

“NBC News Group is excited to continue working with Taboola to expand the reach of our content and continue driving our already impressive growth,” said Elisabeth Sami, SVP of Global Strategy and Business Development for NBC News Group. “We recognize the value of Taboola’s technology and their ability to drive meaningful engagement with NBC News content, especially at a time when competition for user attention is at an all-time high.”

“I could not be more excited to work with the NBC team for many years to come, driving innovation and loyalty, which is an important step in winning those ‘moments of next’ when consumers make decisions about where they want to spend their time,” said Adam Singolda, Founder & CEO at Taboola. “We place tremendous value on our work with NBC News and we will continue to invest in furthering quality journalism together.”

The deal follows recent partnerships of Taboola Feed including Business InsiderTribune Publishing and The Weather Company.

About Taboola

Taboola enables over 1.4B people to discover what’s interesting and new at the moments they’re most ready to explore. Powered by Deep Learning, AI, and a large dataset, Taboola’s discovery platform creates new monetization, audience and engagement opportunities for digital properties, including publishers, mobile carriers and handset manufacturers. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services.

Some of the most innovative digital properties in the world have long term, exclusive relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, and Le Figaro. Taboola, now over 1,300 people globally, is headquartered in New York City with offices in Los Angeles, Mexico City, São Paulo, London, Berlin, Madrid, Paris, Tel Aviv, New Delhi, Bangkok, Beijing, Shanghai, Istanbul, Seoul, Tokyo, and Sydney.

Learn more at and follow @taboola on Twitter.