–Partnership is now in its fourth year
London, UK, J – Taboola, the world’s leading discovery platform, today announced an exclusive partnership renewal with ESI Media. The partnership sees ESI Media continue to use Taboola’s Discovery platform across all of its mobile and web properties. ESI Media, owner of the Evening Standard and The Independent portfolio, reaches 90 million global monthly visitors*.
Under the partnership, ESI Media, which also owns indy100 and Homes & Property, launched Taboola Feed, integrating a seamlessly continuous scroll that provides readers with personalised content. Similar to how people experience social networks, Taboola Feed encourages audiences on the web to stay engaged on a publisher’s site by scrolling through a personalised stream of content, video, and other experiences the user might be interested in discovering next.
“The Independent and Evening Standard are thrilled to extend our strategic relationship with Taboola, who bring significant commercial and analytical value to our international digital partnership,” shared Zach Leonard, Managing Director, Digital ESI Media.
“We are so excited to continue our strategic partnership with a powerful publisher such as ESI Media, who is deeply invested in a long term strategy to drive growth along with a quality user experience as critical values for success,” said Adam Singolda, CEO and Founder at Taboola. We are proud to be working together with the ESI Media team to help drive engagement, revenue, and audience growth across all of their brands in years to come,”
Taboola enables over 1.4B people to discover what’s interesting and new at the moments they’re most ready to explore. Powered by Deep Learning, AI and a large dataset, Taboola’s discovery platform creates new monetisation, audience and engagement opportunities for digital properties, including publishers, mobile carriers and handset manufacturers. Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products, and services.
Some of the most innovative digital properties in the world have long term, exclusive relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Business Insider, The Independent, and ESI. Taboola, now over 1,300 people globally, is headquartered in New York City with offices in Mexico City, São Paulo, Los Angeles, London, Berlin, Madrid, Paris, Tel Aviv, New Delhi, Bangkok, Beijing, Shanghai, Istanbul, Seoul, Tokyo, and Sydney.
About ESI Media
ESI Media is the commercial division of the Evening Standard and The Independent. ESI Media has a monthly cross-platform UK reach of 21.6m adults.
*Adobe Omniture April 19